What does it really take to turn unimaginable loss into purpose, power, and hope? Dive into a vulnerable conversation about resilience, solo motherhood, and building a legacy that lasts.

My guest today is Ashleigh Conwell, a mum to triplets, entrepreneur, keynote speaker, and founder of Yellow Falcon. After losing her husband while 17 weeks pregnant, Ashleigh transformed her profound grief into a mission: empowering women to own their stories and find hope through resilience.

In this episode, I speak with Ashleigh Conwell about her journey from heartbreak to healing, and how she balances solo parenting and entrepreneurship. We unpack the mental load, the process of grieving, and the steps Ashleigh took to channel pain into a meaningful legacy for herself and her children. Her wisdom and practical strategies offer hope for anyone facing adversity.

Chapters:

00:00 Welcome & Episode Hook
02:30 Ashleigh’s Story—Life Changes Overnight
06:50 Identity, Grief, and Early Motherhood
08:30 Starting Yellow Falcon and the Power of ‘Death Admin’
14:30 Grief, Generational Trauma, and Healing
19:30 Practical Steps: Checklists & Systems for Solo Parents
26:20 Mental Load and Routine as Survival Tools
34:00 Outsourcing, Boundaries, and Support
41:00 Evolving Values and Living with Intention
44:30 Ashleigh’s Inspirational Quote & How to Connect

Follow Ashleigh Conwell on Instagram: https://www.instagram.com/ashleigh.conwell/

Yellow Falcon: https://www.yellowfalcon.com.au/

🎙️ Love This Episode?

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Your support helps us bring more empowering conversations to women like you. 💕

Stay inspired and learn more about building your business:

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👉 https://www.youtube.com/@legacybuildingmamas/videos

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👉 https://www.facebook.com/groups/legacybuildingmamas

What if you could reclaim over 10 hours every week using a simple AI workflow — and finally achieve true balance between your business and family life?

In this episode, I reveal how AI became my strategic partner to automate content creation, boost productivity, and protect my work-life balance. I share my RESET framework and practical steps to build sustainable business systems that free up time for what truly matters.

Key Topics Covered (Chapter Timestamps)

00:00Introduction & personal journey with AI

06:00 How AI increases marketing productivity and decision-making

09:20 Scaling content using AI without burnout

14:00 Repurposing podcast content into keynotes and marketing assets

18:50 Returning to one-on-one coaching through AI time savings

23:30 The RESET framework: Recognize, Establish, Systems, Embrace, Time

28:10 Steps to build AI-powered content strategy and brand presence

32:40 Leveraging AI for digital marketing and automation

34:45 Building and nurturing community with AI support

37:20 Invitation to AI-powered content workshop & next steps

Resources & Tools Mentioned

Fireflies.ai (transcription & notes)

Perplexity.ai (AI research & drafting)

Are you ready to take action and reduce burnout:

DM me to join the AI content workshop or book your discovery call.

Instagram: Legacy_Building_Mamas

Website: Join HER Digital Freedom Inner Circle

Let’s connect: Book a Call here

This Workshop is for ambitious women entrepreneurs seeking freedom and clarity through AI-powered business systems and sustainable content creation.

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

Stay inspired and learn more about building your business:

🎥 Subscribe to My YouTube Channel:

👉 https://www.youtube.com/@legacybuildingmamas/videos

Join the Legacy Building Mamas FB Group:

👉 https://www.facebook.com/groups/legacybuildingmamas

Trying to juggle building your business and staying connected with your family—without burning out?

This episode gives you the real, raw story of what it’s like to build a business with your partner and kids along for the ride—including how we pulled ourselves back when everything felt like it was falling apart, and our honest, doable plan to 10x in a way that works for real life, not just the highlight reel.

Joining me is Adam Lopez Delon—my husband, my business partner, and proud dad of our two girls. Adam is the resilience engine behind our ventures, from rebuilding after setbacks to driving Sales Command’s rapid growth.

In this milestone 100th episode, Adam and I get raw about the real, messy, and rewarding journey of building businesses and raising kids together. We dive into the sacrifices, mindset shifts, and systems that helped us not just survive but set the stage for scaling—while finally putting our well-being and family first.

Key Topics Covered:

00:00 Why entrepreneurship with young kids isn’t romantic

03:00 Surviving setbacks: business pivots and resilience

07:30 Burnout symptoms: missing pillars and family costs

12:10 Rebuilding: alignment vs. sacrifice in dual-career couples

16:40 Tools & breakthroughs: AI advice and structured systems

22:05 Should we go back to corporate? Comparing paths

26:00 The 2x vs. 10x growth mindset and working smarter

30:25 Building sales engines, personal branding, and vision

34:00 Intentional family time, calendar systems, and boundaries

38:00 Key takeaways for entrepreneurs building with family

Connect with Adam:

Personal LinkedIn: Adam Lopez Delon

https://www.linkedin.com/in/adam-lopez-delon/

SalesCommand LinkedIn:

https://www.linkedin.com/company/salescommand/

If you would like to learn more about the upcoming AI Prompt Workshop

DM Me on Instagram: https://www.instagram.com/legacy_building_mamas/

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

Stay inspired and learn more about building your business:

🎥 Subscribe to My YouTube Channel:

👉 https://www.youtube.com/@legacybuildingmamas/videos

Join the Legacy Building Mamas FB Group:

👉 https://www.facebook.com/groups/legacybuildingmamas

What if the real “top secret” to getting more clients and growing your business isn’t more followers, fancy funnels, or hustling harder—but building real, genuine relationships inside a true community? Discover how connection, not automation, holds the key to business growth in 2025.

In this episode, Michelle Vroom shares how smaller, intentional groups and simple daily habits transformed her six-figure business into a 20-hour-week lifestyle — and how you can do the same. Her approach centers on creating relationships that not only generate demand but also foster client loyalty and recurring revenue.

Key Topics Covered:

00:00 Welcome & The Power of Designing Your Own Success

06:45 The Shift in Online Buying Behavior

10:13 Relationships & Community Building brings recurring revenue

14:10 Three Steps to Build a Converting Community

20:47 Time Allocation: Marketing, Selling & Client Work

23:10 Planting Seeds: Patience & Burnout Prevention

29:05 Mindset Shifts for Sustainable Growth

37:00 Getting uncomfortable and pivoting

If you’re tired of chasing quick wins and ready for long-lasting, recurring revenue, this conversation is your roadmap.

Connect with Michelle Vroom: Market Like a Boss Facebook community

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

Stay inspired and learn more about building your business:

🎥 Subscribe to My YouTube Channel:

👉 https://www.youtube.com/@legacybuildingmamas/videos

Join the Legacy Building Mamas FB Group:

👉 https://www.facebook.com/groups/legacybuildingmamas

Feeling your inner critic sabotage every step you make? This quick self-love meditation gently transforms negative self-talk into empowering guidance—perfect for the busy entrepreneur or woman building her legacy. 🧘‍♀️

What to Expect:
- Grounding breathwork to calm nerves
- Visualisation that rewires self-criticism into self-compassion
- Affirmations for confidence, visibility & gentle strength

⏰ CHAPTERS
0:00 Intro & intention
0:45 Grounding breathwork
2:15 Meet your inner critic
5:30 Compassionate dialogue
9:40 New empowering affirmations

💡 Listen when you need:
- A mindset reset before a client call
- A break from perfectionism during a workday
- Gentle encouragement after a tough parenting moment

🔔 Subscribe for more meditations, mindset shifts, and gentle support for your visibility journey as a purpose-led woman in business:
https://www.youtube.com/@legacybuildingmamas

📲 Connect on Instagram:
https://www.instagram.com/legacy_building_mamas

Tag me or DM if this meditation resonated — I’d love to hear from you.

#StopInnerCritic #SelfLoveMeditation #GuidedMeditation #MindfulnessForWomen #BusinessWomenMindset

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

Stay inspired and learn more about building your business:

🎥 Subscribe to My YouTube Channel:

👉 https://www.youtube.com/@legacybuildingmamas/videos

Join the Legacy Building Mamas FB Group:

👉 https://www.facebook.com/groups/legacybuildingmamas

Ever felt stuck guessing what your audience wants? In this episode, I share how I went from overwhelm to clarity by feeding my brand guide, master-class notes, and discovery calls into AI tools.

You’ll learn my five-step, data-driven process—using Fireflies.ai and Perplexity—to uncover the exact content pillars your audience craves, so you can build trust, cut through the noise, and drive real business results.

Chapters:

00:00 Quick Personal, Business & Family Update
04:19 Embracing Rejection & Silver Linings
20:12 Step 1: Defining & Evolving Your Brand Voice
22:36 Step 2: Listening to Real Audience Conversations
27:13 Step 3: Identifying Four Strategic Content Pillars
29:38 Deep Dive into Content Pillar Creations 1: Personal Brand & Visibility
38:58 Step 4: Organizing Your Knowledge Base in Notion
43:44 Step 5: Aligning Content Pillars with Your Offer

Don't just post to be visible—build your pillars so your audience remembers you. Don't try to create new content every week; create a system to reuse what's already gold. And don't wait until you're ready—start with what you know and refine as you go.

Ready to implement this system? Here's how we can work together:

💬 DM me on Instagram if you want to see my content pillar strategy in Notion or need clarity on any of these steps.

I'm happy to share more and even hop on a discovery call to meet you where you're at. Click here to book a call with me.

Resources & Links:

Fireflies.ai - AI note-taking and transcript analysis tool

Perplexity - AI research assistant (free for a year with Fireflies signup)

Notion - Content calendar and knowledge management system

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

Stay inspired and learn more about building your business:

🎥 Subscribe to My YouTube Channel:

👉 https://www.youtube.com/@legacybuildingmamas/videos

Join the Legacy Building Mamas FB Group:

👉 https://www.facebook.com/groups/legacybuildingmamas

What happens when you turn your own struggle into a solution for thousands?
In this powerful episode, I sit with Alejandra “Ale” Angeles, the inspiring founder of Gals in Australia, about building a values-led community, navigating professional barriers as a migrant woman, and launching a sold-out summit with 500 attendees—all while holding down a full-time job.

This conversation is a masterclass in doing it scared, building with heart, and redefining success on your terms.

⏱️ Episode Chapters:
00:00 Why This Conversation Matters
02:00 Ale's Migration Story & The Spark Behind Gals in Australia
08:20 Scaling to 14,000 Women: What Worked (and What Didn’t)
10:40 Building Trust Without Algorithms: The Power of Referrals & Integrity
18:30 80% Success Rate: The Results from Their 4-Session Model
21:30 She Rises Summit: Behind-the-Scenes of a Sold-Out Event
32:00 The Power of Networking, Generosity & Human-to-Human Marketing
36:30 Ale’s Journey With Visibility, Branding & Doing it Scared
43:30 Plans for the Next Summit (Hello, Sydney!)
46:30 Balancing Corporate Life & Passion Projects
51:00 Emotional Salary: Why Impact Is the Ultimate Reward

✨ Connect with Ale Angeles:
📸 Instagram

📘 Facebook Group
🎥 TikTok: @galsinaustralia

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

Stay inspired and learn more about building your business:

🎥 Subscribe to My YouTube Channel:

👉 https://www.youtube.com/@legacybuildingmamas/videos

Join the Legacy Building Mamas FB Group:

👉 https://www.facebook.com/groups/legacybuildingmamas

Have you ever looked at a confident woman and thought...
“How does she do it?”
“Why does it come so easily for her — and not for me?”

Here’s what no one tells you:
Confidence isn’t something you start with.
It’s something you build — one act of self-trust at a time.

And I had to learn that the hard way.

For years, I tied my confidence to things outside of me — relationships, job titles, other people’s opinions. But the truth? I didn’t need to be more confident.
I needed to start trusting myself.

In this episode, I take you behind the scenes of how I stopped outsourcing my safety — first in love, and now in business. I share the moment that cracked something open for me, how I rebuilt trust from the inside out, and the five steps I still come back to whenever self-doubt creeps in.

Chapters:

00:00 Why confidence doesn’t come first — and what we were never told about building it.

02:28 Self-Trust Over Confidence and Stop Outsourcing Your Safety

11:30 The Conversation That Changed My Life

13:51 Becoming the Woman You Keep Dreaming About

16:20 5 Steps to Rebuild Self-Trust (and Grow Your Confidence)

25:52 How to Plan With Real-Life in Mind (Not Hustle Culture)

33:04 Navigating Friendship Breakdowns as You Grow

37:28 How to Handle the “You’ve Changed” Comments

If you’ve been waiting to feel ready — to launch, to speak up, to show up — let this episode be your reminder:

You’re already her. You just need to start acting like it.

💌 DM me after the episode — I’d love to hear the one promise you’re making to yourself this week.

📧 Email: evelyn@legacybuildingmamas.com

📱 Instagram: @legacy_building_mummas

Because confidence is powerful…
But confidence built in sisterhood?
That’s where the magic is.

Free Masterclass:

How to Market Yourself Online - Visibility & Content Strategy for Women

For more information on the Conference I will be speaking at, see below:

Check out the We Rise Conference

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

Stay inspired and learn more about building your business:

🎥 Subscribe to My YouTube Channel:

👉 https://www.youtube.com/@legacybuildingmamas/videos

Join the Legacy Building Mamas FB Group:

👉 https://www.facebook.com/groups/legacybuildingmamas