In this episode, Vicky and Jo delve into the complexities of fear, particularly in relation to personal and business growth. They discuss how fears are often learned from past experiences and societal conditioning, using examples from their own lives, including attitudes towards money and the pressures of holiday expectations.

Jo and Vicky also touch on the value of offering free content as a strategic tool for building relationships and trust with potential clients, emphasising that understanding one's worth and the outcomes of services is crucial for success.

KEY TAKEAWAYS

• Fear often stems from past experiences and learned behaviours rather than being inherently logical.
• Providing free content can be a strategic way to build trust and rapport with potential clients.
• Businesses should focus on the outcomes they provide rather than just the time spent on services.
• There should be a range of pricing options available in any industry, allowing clients to choose what fits their budget.
• Regular self-reflection is crucial for personal and professional growth.

BEST MOMENTS

"It's such an annoying thing that our human brain does, isn't it? Every time you want to do something, you suddenly get slapped in the face with a, nope, can't do that, for no logical reason."

"If you're fearful of something, there's got to be past experiences that have led to that fear. So you've been through things that have created the fear and created the defense mechanisms around that fear."

"You can't possibly charge that amount of money. You can't possibly do this. You can't do that. People don't want this. Make dog training affordable. I'm like, what's affordable? What does that mean?"

"If you try and cater for everybody on a low ticket, you're going to have to work a fair amount of time in exchange for that money."

"If you allow your brain to take over and be controlled by fear, be controlled by the unknown, be controlled by everybody else's opinion of what you should be doing with your business, nothing is going to change."

EARLY ACCESS TO JO & VICKY´S BOOK – INCLUDING EXCLUSIVE BONUSES

Be the first to get your own copy of Let’s Talk Dog Business Strategy: The Dog Trainer's Guide to Ideal Clients, More Money and Freedom before it's out. Plus, get exclusive bonuses! Grab this guide to make your mark on the dog training industry!

Just, click and enter your details to join the priority list now:

https://www.inspiredbybooks.co.uk/letstalkdog-businessstrategy

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

Today, Jo & Vicky launch their long-anticipated book - Let´s Talk Dog Business Strategy - The Dog Trainer´s Guide to Ideal Clients, More Money and Freedom. The guide that Jo & Vicky wish they had had when they started their dog businesses. In it, they share everything you need to know to either start a dog business from scratch or turn one you are already running into a far, far more profitable venture.

Together, Jo & Vicky have a combined 27 years of experience running dog businesses and coaching other entrepreneurs. So, you know that the strategies and advice they share in their book are both practical and effective.

KEY TAKEAWAYS

• Setting your business up in the right way makes it easier to grow. The foundations you lay matter.
• Developing the right mindset right is essential. If you don´t the rest won´t work, which is why this is included in their book.
• When you do not feel safe, you make bad decisions. Having a strategy to follow stops you from feeling lost and desperate.
• Trying to replicate the business model of a well-established company rarely works. Especially, if you are a startup because you are just not ready to do things that way.
• Following a business blueprint is important, but you also have to get creative, have fun and do what you want.
• Many people have self-limiting beliefs about how much money a dog business can make. Using real-world examples Jo & Vicky bust those myths and show you how to make 6 figures.
• Putting in place services that bring in regular income helps stop the mental burnout and stress that leads to bad decision-making.
• If you have lost the love for your existing business this book is also for you, it shows you how to change direction, provide a better service and make more money.
• Understanding modern marketing techniques and investing in the right technology makes it easier to find and retain clients. Jo & Vicky explain how.

BEST MOMENTS

“This is basically what I wish I'd had when I started my dog business.”

“It's your business. It's your life. You create whatever you want to off the back of it.”

“Really, the whole book is about mindset… if you don't get that bit right, the rest won't work anyway.”

EARLY ACCESS TO JO & VICKY´S BOOK – INCLUDING EXCLUSIVE BONUSES

Be the first to get your own copy of Let’s Talk Dog Business Strategy: The Dog Trainer's Guide to Ideal Clients, More Money and Freedom before it's out. Plus, get exclusive bonuses! Grab this guide to make your mark on the dog training industry!

Just, click and enter your details to join the priority list now: https://www.inspiredbybooks.co.uk/letstalkdog-businessstrategy

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

https://www.inspiredbybooks.co.uk/letstalkdog-businessstrategy

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

In this episode, Jo & Vicky are joined by Rymel Dmot an elite business coach who helps entrepreneurs to scale their businesses to £250k+. He also runs The Elite Millionaire Group teaching business owners how to invest and grow that way.

Rymel shares his journey from being a professional dancer and teaching assistant to becoming a serial entrepreneur and sought-after coach. The advice shared is to the point and tailored to those running dog businesses.

KEY TAKEAWAYS

• Investing in a business mentor to teach you the right way to run a business is no different to investing in a driving instructor to teach you to drive. Don´t let friends and family put you off.
• Don´t inadvertently devalue your service. How this can happen and what you can do to avoid this classic mistake is explained during the episode.
• Discounts are a win for a customer, but if you are doing twice the work, for you it is a loss. Instead, offer arrangements that benefit both parties.
• In the early stages focus on one or two options. That is how all successful businesses get started.
• Give customers a choice. Let them decide whether to opt for the cheapest or the more expensive option.
• Tempt customers by giving them exactly what they need. Provide true value – make hiring you a no-brainer.
• Do your market research before launching a new service. Rymel explains how.
• Show customers that you understand their pain e.g., the problem is my dog won´t come when called, the pain is I can´t take him anywhere without worrying he will run away.
• Humans will do more to get away from pain than they will to experience pleasure. Use that fact to hone your marketing efforts.

BEST MOMENTS

“Generating revenue is simply offering a real exchange in value.”

“Don't panic and worry about affordability …. just create choices.

“Present the harsh reality of what happens if the problem is not solved.”

EPISODE RESOURCES

https://www.instagram.com/rymeldmot

https://www.facebook.com/RymelDmot

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

In this episode, Jo & Vicky discuss why getting out of your comfort zone is essential when running a dog business. Why do you need to push yourself to learn how to run a business professionally, start charging what you are worth, invest in your education by getting a mentor, and surround yourself with people who will help you grow?

KEY TAKEAWAYS

• Most self-employed people and sole traders have zero business training.
• Even people who have held senior corporate positions only have a limited understanding of what it takes to run an independent business.
• Winging it will only take your business so far.
• Be patient with yourself don´t try something once, and then immediately give up because you think it hasn´t worked.
• Flitting from one thing to another is a sure way to waste your energy and resources.
• Always think about whether what you are planning to do will fit in with your long-term bigger picture.
• There is no need to feel uncomfortable about charging a decent amount for the service you provide. People are coming to you because they can´t do it themselves, they need your expertise.
• It is not your job to second guess how much someone can afford, you need to set your rate and stick to it unless you are running a promotion.
• Give value by providing the basics for free.
• Choosing someone to teach you everything you need to know is far more efficient than trying to learn things piecemeal.

BEST MOMENTS

“That job didn't teach me the skills that I needed to be a business owner.”

“It's a good comparison…. we are like, little reactive dogs.”

“Business is a journey. The same way as you learning about dog behaviour is a journey"

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

PODCAST DESCRIPTION

The ultimate hub for dog business enthusiasts!

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

In this episode, Jo & Vicky are joined by the amazing business strategist Lisa Johnson, to talk about passive income. Lisa helps businesses make much extra income using passive and semi-passive income streams, such as courses, the membership model, and more. Lisa has extensive experience in all aspects of marketing. Over the past few years, Lisa´s own business has generated a turnover of £20 million.

KEY TAKEAWAYS

• People buy from people they have something in common with. Be authentic and share who you are.
• Most markets are saturated or nearly saturated, so to stand out you need to go beyond your primary message of what you do and how you can help customers. You need a secondary message.
• Your secondary message does not have to relate directly to your business, it could be sharing what you are doing about something you care about e.g. the environment.
• Don´t fear being canceled, bullied, or not liked. It´s not pleasant, but it happens to everyone and will not stop you from achieving what you want.
• You must build an email list rather than relying 100% on 3rd party platforms e.g. Instagram.
• Don´t feel you have to be perfect. Be yourself, flaws, and all.
• Ignore the gurus, you can be extraordinarily successful without having to be unethical.
• It doesn´t matter if 95% of people don´t agree with you or like you. The 5% who do will buy from you, which is more than enough.
• People buy courses that contain information they can get for free because they know they won´t do things unless someone is supporting them in doing it.

BEST MOMENTS

“People buy from people that they like.”

“The only way to live is to show up as if you have already been cancelled.”

“You can be professional and make mistakes.”

“The more value you give, the more likely people are going to want your support and work with you.”

EPISODE RESOURCES

https://www.instagram.com/lisajohnsonstrategist/p/C3hz2Uks24F

https://thatstrategyco.com

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

PODCAST DESCRIPTION

The ultimate hub for dog business enthusiasts!

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

In this episode, Jo & Vicky sit down to share their experience of using online spaces to create passive income for their dog businesses. They dive deep into the realities of creating and marketing dog training courses and also provide information on the membership and Live training session models.

By the end of the episode, you will have a clear understanding of the pros and cons of using online spaces to create passive income. It will enable you to work out whether it is worth doing for your business, what the best approach and how to make it happen.

KEY TAKEAWAYS

• Creating a dog training course does have the potential to generate some passive income.
• The average conversion rate, even if you have an email list of active followers is only between 7 and 10%. So, you need a big list to generate enough buyers.
• It takes a lot of upfront work to build a big enough list to sell to.
• Content creation and marketing will consume more of your time than you think.
• When people do buy, if you do not offer them some support, the chances are they will not complete the course, which is disheartening.
• The membership model can include support but running it will take up some of your time.
• Sharing live training has some advantages over delivering a standard course.
• Do your research, and make sure that there is demand for what you are thinking of delivering.
• Whatever you deliver has to be suitable for your audience.
• During the research phase find out what people want and how they want it to be delivered.

BEST MOMENTS

“To make something like that work you need a very large audience.”

“You need proof of concept.”

“You have to know exactly what that course, that membership does. How does it support somebody? ”

“When you're putting the customer at the heart of everything you make your service that much more attractive, and you can absolutely do that in the online space.”

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

PODCAST DESCRIPTION

The ultimate hub for dog business enthusiasts!

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.