Pre-Black Hat crunch time hits Miscreants hard as brand audits pile up and Webflow goes down for half a day. Andrew's new MetaMonster grid shows AI's bipolar nature - brilliant one moment, baffling the next. 🤖 Plus: positioning challenges, category creation in the AI era, and why Poboy the cat makes a terrible hide-and-seek player.Links:Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/Sean’s Twitter: @seanqsunMiscreants: http://miscreants.com/Margins: http://margins.so/Sean's website: https://seanqsun.com/For more information about the podcast, check out https://www.smalleffortspod.com/.Transcript:00:01.03SeanWhat's up?00:02.39AndrewYour energy is different after we hit record than it was before.00:06.79SeanI know, I gotta turn it on I gotta turn on for the podcast.00:10.99AndrewWhat's going on, man?00:12.23SeanI can't believe we both just went like double peace signs on an audio podcast, by the way.00:12.40Andrewyou're a00:17.63AndrewWe have video now, Sean.00:19.07SeanWe do, we do, and do. We have great intros.00:20.91AndrewIf if somebody would ever approve the latest videos to go live, then we would have even more video.00:27.34SeanYeah, yeah, yeah, yeah. that sounds like That sounds like a job for someone.00:33.60AndrewOh, hey, we have a new episode up.00:34.09Seanand00:36.53AndrewSomeone finally approved something.00:36.57SeanYeah. Yeah. I'm working on it.00:40.65AndrewAll right.00:40.64SeanI'm doing it. It just sounds like a job for someone who doesn't have 30 hours of meetings a week right now. So...00:46.70AndrewJesus Christ. Yeah, I'm not going to lie I've been trying to meet with you and JJ at the same time lately and trying to find overlap where neither of you has a meeting is almost impossible.01:00.43Seanit is It is pretty much impossible.01:00.69AndrewOh, boy, you sure you want to go out? Can we pause real quick?01:05.95SeanYeah, sure. OK, we'll come back. No problem.01:09.12AndrewThank you, thank you. Po'boy wanted out of the office, but also Wally, guy who works on our house, over. And so then Po'boy was immediately terrified and regretted his choice to leave the office and ran and hid under the covers of the bed.01:26.62SeanGotcha.01:27.14AndrewIt's pretty funny and kind of adorable. Like when our cat wants to hide from something, he just hides under the covers and it's like the most obvious lump in the entire world. So it's a completely ineffective hiding place, but he feels safe because he can't see anything.01:42.68SeanLook, man, if I can't see you, you can't see me. That's how it works.01:45.72AndrewHe's an adorable, dumb little fuckhead and I appreciate him.01:46.52SeanThat's01:52.19Seanthe...01:53.48AndrewYeah. Yeah, yeah. Trying to get time on your calendar right now is tough.01:58.27Seanyeah Yeah, same. Me too. It's like you start the day with yesterday's to-do list, you have a bunch of meetings, and you end the day with a new compounded to-do list, and then02:11.16AndrewSo what's going on? I thought i thought you were like removing yourself from a lot of client work. And yeah, what are all these meetings?02:18.30Seanah so i am ish but i also am not because it's pre-blackhat crunch time and i really have like i think i need to be there like to help you just get things across the finish line we launched a site last week we just launched a site that today we launched a site like the week before we're another monthly sprint to launch like two more sites02:45.30SeanYeah. Plus every single client wants a brand audit because, you know, they work with us at the early stage. We built, we built them a brand. It works really well for the first phase and they all reach a point where like they need to advance it, which is fine. It's normal. It happens with every single client. They just all consolidated onto the same last couple of weeks.03:07.59AndrewInteresting.03:07.84SeanSo03:08.03AndrewSo you're actually doing a brand audit of your own branding work?03:11.43Seanyes.03:12.20AndrewHuh. That's kind of cool.03:13.24SeanYes. Yeah. Well, it's because like...03:18.53AndrewSort of seems like a racket, but...03:22.74SeanFair. Fair. I mean, it's not like we're charging for them. So it's part of the retainer.03:26.12AndrewWait, why are you not charging for them?03:27.78SeanIt's part of the retainer. It's part of...03:29.03AndrewOh, okay, okay, okay, okay.03:29.02SeanIt's, its you know...03:30.39Andrewokay03:30.35SeanYeah, yeah, yeah.03:30.90AndrewYeah, yeah, yeah.03:32.56SeanIt's like it's time to evolve.03:33.04AndrewYou're charging for them, but you're not charging separately for them.03:36.84SeanYeah, yeah, exactly, exactly.03:37.60AndrewOkay. Okay.03:38.75SeanSo it's like half a racket. No, it's, it's ah a you know, when you are in early stage company, you are asking for very specific things to get you up and running, right?03:48.30AndrewYeah.03:49.09Seanand And over, you know, a year or so as you grow, like, lore gets ...
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