In this episode, Robin dives into a powerful framework for building a successful and sustainable business in 2024. With 95% of businesses failing within the first 10 years, it’s crucial to get things right from the start. Robin breaks down the three essential criteria for evaluating any business idea, plus shares bonus insights on how to test your concept before investing time and money. Tune in for actionable advice to help you stay ahead in the competitive market.

1. Passion: Loving What You Do and Who You Work With

Starting a business isn't just about making money. It’s about working with people you enjoy and having passion for what you do. In tough times, passion is what will keep you going and help you overcome growing pains.

2. Return on Investment: What’s in It for Your Clients?

A sustainable business hinges on delivering measurable value. Discover how to ensure your product or service provides a strong ROI for clients, driving repeat business and customer loyalty.

3. Premium Clients: Can They Afford Your Services?

A great product needs the right market. Learn how to identify clients who not only need your services but can afford them. We discuss the importance of finding premium clients to grow your business effectively.

Bonus: Financial Planning and Testing Your Idea with a Waitlist

Before launching, do the math! Robin explains how to create a simple one-page business plan to ensure your pricing aligns with your capacity. Plus, find out how setting up a waitlist can help you test demand and refine your offering—using tools like Score App. Don't miss out on this episode packed with insights to set your business up for success in 2024! To Apply for a FREE Coaching Session with Robin

Use the following link: https://www.robinwaite.com/app

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In this compelling second part of our interview with TikTok and YouTube superstar Des Hamilton, we dive even deeper into the mindset and resilience required to turn £200 into £100K. Des opens up about the personal struggles he faced along the way, from moments of doubt to overcoming setbacks in his Amazon business. He shares candid insights into how he and his wife Claire navigated these hurdles and how their determination has led to sustainable growth and transformation.

Des discusses how slow, intentional growth has made them better with money and more resilient in the face of challenges. From understanding imposter syndrome to managing family responsibilities, Des offers practical advice for staying the course in both business and life. Tune in to hear how Des applies strategic decision-making, embraces his shadow work, and stays focused on his ultimate goal of financial freedom for his family.

Key Talking Points:

• Navigating setbacks and growth in the journey from £200 to £100K
• The importance of mindset and resilience in long-term success
• How Des balances family life and entrepreneurial goals
• Insights into imposter syndrome and overcoming self-doubt
• The role of shadow work in personal and professional growth
• Strategic planning and the benefits of slow, sustainable growth

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Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

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In this two-part interview, we sit down with Des Hamilton, a TikTok sensation with over 70,000 followers known for his inspiring challenge of turning £200 into £100K within two years using Amazon FBA. With his strategic approach, honest values, and focus on family, Des has become a relatable and motivating figure in the online entrepreneurial space. In part one, Des shares the humble beginnings of his business journey, the early challenges of balancing family life with financial goals, and how his research-driven approach and authentic personality helped him succeed on TikTok and beyond.

If you're interested in understanding more about Amazon FBA Des has a thriving Facebook Amazon FBA Community you can join to learn more.

Des also highlights the importance of finding a niche, staying true to personal values, and his belief in long-term consistency over quick wins. We dive into his two-year roadmap for growing wealth from scratch and how strategic planning helped him surpass his financial target ahead of schedule. This episode is packed with insights on mindset, business growth, and the power of honest storytelling in building a personal brand.

Key Talking Points:

• Des Hamilton’s challenge: turning £200 into £100K in two years
• How to build a business aligned with personal values
• The role of authenticity in cutting through social media noise
• Nailing down the niche and identifying target audiences
• Lessons on mindset, business strategy, and scaling
• Tips for consistency and long-term planning in entrepreneurship

Use the following link: https://www.robinwaite.com/app

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Robin's website: >> https://www.robinwaite.com

In a recent episode of The Fearless Business Podcast, Robin Waite interviews Chris Do, a successful entrepreneur who has built an $80 million agency over 22 years. Chris is also the creator of the YouTube channel "The Futur" which boasts over 2.5 million subscribers. This conversation dives deep into Chris's journey, the lessons he's learned, and the strategies that have propelled his success.

• Everyone has a unique superpower that can be harnessed for success.
• Authenticity in branding can significantly accelerate business growth.
• Pricing strategies, including price bracketing, can enhance profitability.
• The importance of focusing on outcomes rather than time spent.

Chris believes that everyone possesses a superpower—a unique strength that, when fully integrated into their professional life, can lead to greater success. He shares his journey of self-discovery, emphasising that many people often suppress their true passions in favour of societal expectations. By embracing all aspects of oneself, including childhood interests and curiosities, individuals can align more closely with their authentic selves.

In the podcast, Chris discusses how many people present a version of themselves that they think others want to see, rather than their true selves. This can hinder genuine connections and business growth. He encourages listeners to be intentional about their branding and to express their true beliefs and values. By doing so, they can attract the right audience and foster deeper relationships.

Chris acknowledges that while some social norms are beneficial, they shouldn't dictate how one presents themselves in business. He uses the analogy of shopping in a supermarket, where products compete for attention based on their packaging and branding. Just as unique products stand out on shelves, individuals should strive to showcase their authentic selves to attract the right clients.

Chris shares that throughout his career, he has had to reinvent himself every few years to stay relevant. He highlights the importance of being proactive in adapting to changes in the industry, rather than waiting for disruption to occur. This mindset has allowed him to pivot successfully from a service-based design company to a content-driven business.

One of the key topics discussed is price bracketing. Chris explains that when clients are hesitant to reveal their budget, it’s essential to provide a range. For instance, stating that a project could cost between $30,000 and $200,000 allows clients to feel more comfortable sharing their budget. This strategy not only helps in negotiations but also sets a precedent for the value of the service being offered.

Chris advocates for incremental pricing, encouraging business owners to raise their prices significantly rather than making minor adjustments. He argues that this approach tests the market's perception of value and helps professionals understand their worth better. By focusing on the outcomes they deliver, rather than the time spent, service providers can better align their pricing with the value they create.

A significant point made during the conversation is the need to shift focus from time-based billing to outcome-based pricing. Chris emphasises that clients care more about the results they receive than the hours spent on a project. By framing conversations around the impact of their work, service providers can better articulate their value and justify their pricing.

Chris Do's insights offer valuable lessons for entrepreneurs and business owners looking to scale their operations. By embracing authenticity, understanding their unique superpowers, and implementing effective pricing strategies, individuals can create a more fulfilling and profitable business. The journey of self-discovery and reinvention is ongoing, but with the right mindset, anyone can achieve their goals and make a significant impact in their industry.

Use the following link: https://www.robinwaite.com/app

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Robin's website: >> https://www.robinwaite.com

Unpack the hidden drawbacks of hourly pricing in this insightful episode with Robin Waite. Discover why hourly rates might be limiting your business growth and learn about alternative pricing strategies that can enhance your profitability. This discussion is a must for any service professional looking to move away from traditional billing methods and towards a value-based pricing model.

• Explore the controversial view that hourly rates are not just inefficient but potentially unethical, with detailed examples illustrating how they can lead to client dissatisfaction and reduced earnings.

• Hear about three web designers with varying levels of expertise and how their approaches to pricing affect their business outcomes.
• Analysis of how charging based on time rather than value can distort client expectations and work incentives.

• Learn how to shift from time-based billing to value-based pricing, focusing on the results you deliver rather than the hours you work.
• Understand the benefits of this approach, such as improved client satisfaction, better project alignment, and higher revenue.

• Get actionable advice on redefining your pricing strategy to reflect the true value of your services.
• Tips on communicating this change to existing and potential clients to enhance your business model.

Join Robin as he breaks down the fundamentals of pricing strategies that empower business owners to earn more while working less. This episode is ideal for freelancers, consultants, and any professionals tired of the traditional hourly grind who are ready to revolutionise their pricing model.

Use the following link: https://www.robinwaite.com/app

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Robin's website: >> https://www.robinwaite.com

In this must-listen episode, uncover the common reasons why prospects might disappear after initial sales interactions and learn actionable strategies to prevent being ghosted. Robin Waite explores the psychological aspects of sales interactions, the importance of qualifying leads accurately, and how to maintain control over the sales process to ensure continuous engagement and prevent potential clients from fading away.

• An in-depth look at what ghosting means in a business context and why it happens, emphasizing the impact of unqualified leads and misaligned expectations.
• Exploration of the emotional and psychological toll on service providers when clients disappear after initiating contact.

• Discussion on various factors that lead to ghosting, including budget misalignment, premature sales pressure, and lack of connection.
• Tips on spotting red flags early in the conversation to better qualify leads.

• Practical advice on crafting follow-up communications that prompt a response, whether through direct emails or strategic phone calls.
• The importance of setting clear next steps and securing micro-commitments during initial sales discussions.

• Techniques for leading the sales process confidently to avoid losing momentum and interest from potential clients.
• How to establish a strong presence and authority in sales consultations to encourage openness and decisiveness from prospects.

Equip yourself with the knowledge to transform your sales approach, reduce the frequency of ghosting, and build a more reliable pipeline of engaged clients. This episode is filled with invaluable insights for anyone in sales, coaching, or service-based industries looking to refine their client interaction skills and boost their success rate.

Use the following link: https://www.robinwaite.com/app

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Robin's website: >> https://www.robinwaite.com

Discover the pitfalls of traditional sales proposals and learn effective strategies to enhance your sales process in this enlightening episode. Our expert delves into why relying on proposals can hinder your business growth and offers practical advice on adopting a direct selling approach. Tune in to shift your sales dynamics and double your revenue without ever writing another proposal.

• Understand the common misconceptions about sales proposals and why they often lead to dead ends.
• Insights into the low success rate of proposals based on real-world business experiences.

• Explore the benefits of direct selling and how it contrasts sharply with traditional proposal writing.
• Strategies for engaging potential clients in meaningful conversations that lead to sales without the need for proposals.

• How to handle client requests for proposals and steer conversations towards more productive outcomes.
• Techniques for overcoming objections and positioning your services effectively during sales discussions.

• Real-life examples of businesses that have doubled their revenue by shifting from proposal writing to direct selling.
• Advice on making your sales process more efficient and client-focused to maximize conversions.

Listen and Learn: Join us to revolutionise your sales approach, enhancing client interactions and boosting your business's performance. Whether you're a freelancer, consultant, or run a creative agency, this episode is packed with actionable insights that can transform how you sell your services.

Use the following link: https://www.robinwaite.com/app

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Robin's website: >> https://www.robinwaite.com

In this candid episode, we dive deep into the challenges of overwhelming success. Discover why being ultra-busy might not be the dream it seems and learn three essential tips to help you balance your workload and maintain your sanity. We explore the importance of reclaiming your time and setting achievable goals to avoid burnout.

1. The Double-Edged Sword of Business Busyness: Learn why bustling activity can lead to burnout and distract from creative pursuits that fuel business growth.
2. Reclaiming Your Time: Hear about the importance of managing your schedule to avoid overwhelm and maintain your mental health.
3. Setting Big Hairy Audacious Goals (BHAGs): Explore how setting ambitious, long-term goals can streamline your focus and enhance your personal brand, making your future business endeavors smoother and more successful.

Discover the hidden dangers of being too busy. In this episode, we uncover the reality behind the hustle and bustle. Learn how excessive workload can impact your well-being and hinder your business growth. We delve into the challenges of maintaining a healthy work-life balance while running a successful enterprise.

Discover how constant busyness can actually hinder your business growth. In this episode, we explore the challenges of balancing a packed schedule with creativity and productivity. Learn how to prioritise your time and build a sustainable business that allows you to enjoy the journey. We also discuss the importance of creating valuable content and marketing assets to generate leads effortlessly.

This episode is a must-listen for small business owners and entrepreneurs aiming for sustainable growth without compromising their well-being or creative drive. Tune in to gain practical tips and heartfelt advice to help you navigate the complex terrain of business management. Whether you're overwhelmed with demand or seeking to increase your business activity, this episode offers valuable perspectives to help you balance ambition with personal well-being.

Use the following link: https://www.robinwaite.com/app

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Robin's website: >> https://www.robinwaite.com