In this episode, Uli Iserloh and Mike Kim provide practical, tactical advice for health practitioners looking to master discovery calls and improve their patient enrollment process. They break down a proven framework for conducting effective discovery calls while maintaining authenticity and building genuine connections. Listen in to learn:

• A step-by-step guide for structuring discovery calls
• How to effectively listen and respond to prospect concerns
• Techniques for uncovering the emotional drivers behind health decisions
• Ways to build trust and rapport during conversations
• Strategies for transitioning from discovery calls to initial paid appointments
• The importance of having a systematic approach to discovery calls
• How to measure and improve your discovery call performance

Quotes:

• "Marketing is not about closing a sale, it's about opening a relationship." (2:15 | Mike)
• "You need to build that connection that people almost feel they're sort of in a coaching environment, that they can imagine how it would feel if they became your patient." (10:30 | Uli)
• "The goal at this point in a discovery call is probably not to get the big commitment for a three or six months program, but you want to get them to commit to their first paid initial appointment." (14:45 | Uli)

The hosts outline a seven-step framework for discovery calls:

1. Set the agenda for the call
2. Ask what caused them to reach out
3. Ask the pain question
4. Explore how it makes them feel
5. Discuss previous solutions tried
6. Share relevant "case studies"
7. Address their questions

Listen in to understand the importance of uncovering emotional motivations rather than just focusing on medical symptoms. Uli and Mike also discuss how to transition from discovery calls to initial paid appointments by offering a "test drive" approach rather than pushing for immediate commitment to longer programs.

The episode provides valuable insights for practitioners who struggle with the sales environment or feel anxious about discovery calls. Tune in for practical strategies to build confidence and improve conversion rates while maintaining professional integrity.

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Mike Kim

Website: https://mikekim.com Instagram: https://www.instagram.com/mikekim Linkedin: https://www.linkedin.com/in/mikekimtv/ Youtube: https://www.youtube.com/youarethebrand Facebook: https://www.facebook.com/mikekimtv X: https://x.com/mikekimtv Tiktok: https://www.tiktok.com/@mikekimtv

In this episode, Uli Iserloh and Mike Kim provide practical, tactical advice for health practitioners looking to turn more discovery calls into committed patients – without feeling sleazy or pushy. They explain what needs to happen before you even get on a discovery call to increase your conversion rates while staying true to your values as a heart-centered practitioner.

This episode is part one of a two-part series diving deep into discovery call mastery. In this first installment, Uli and Mike focus on the critical pre-call elements and mindset shifts needed to set yourself up for success.

Listen in to learn:

• How to use intake forms strategically to create psychological commitment before the call
• Why the "persuasion process" starts long before the actual discovery call
• The three types of objections prospects have and how to address them proactively
• How to shift from a "closing" mindset to an "opening relationships" approach
• Why the DIY-to-professional care transition is your prospect's first crucial decision
• The importance of addressing modality, internal, and external objections before the call

Quotes:

• "Marketing isn't about closing a sale. It's about opening a relationship. So what do we do in good relationships? We hold space for the other person." (Mike Kim)
• "Selling is serving. If you want to serve them, then you have to get them to enroll." (Uli Iserloh)
• "People will do anything for those who justify their failures, allay their fears, throw rocks at their enemies, confirm suspicions, and encourage their dreams." (Mike Kim)
• "The first decision that they have to make on social media is, do I want to abandon the DIY approach? Do I want to maybe abandon the conventional medical approach?" (Uli Iserloh)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Mike Kim

Website: https://mikekim.com Instagram: https://www.instagram.com/mikekim Linkedin: https://www.linkedin.com/in/mikekimtv/ Youtube: https://www.youtube.com/youarethebrand Facebook: https://www.facebook.com/mikekimtv X: https://x.com/mikekimtv Tiktok: https://www.tiktok.com/@mikekimtv

In today’s episode with Scott Rattigan, co-founder of Origins Incubator and Functional Lawyer, we’re unpacking what it takes to launch and grow a successful private practice in the integrative and functional medicine space.

Along with his wife Linda - a board certified family medicine DO, they grew a successful private practice at Origins Functional Medicine - learning firsthand what goes into running a successful practice…

... and that experience in turn led to the creation of Origins Incubator, a mentorship program for health practitioners looking to strike out on their own.

So whether you’re looking to start a practice from scratch or you’re already in business for a while, today’s episode carries a lot of nuggets!

Personally, I've known Scott since 2015 when he joined the Evolution of Medicine team – and over the years, he's made many valuable contributions to our ecosystem...

... whether it's through his book "The Practice Of Telemedicine" - the quintessential guide to navigating the legal landscape – or through his educational videos.

• “One of our core values is, it's not a quick fix. It's not a magic pill. It'll still take work. Leverage your time to make the most bang for your buck.” (09:44 | 09:53 Scott)
• “Most of the things that keep people from growing or progressing are mental.” (13:54 | 13:58 Scott)
• “When you reach a certain level of removing all the barriers in the physical person's body, then some of the trauma or the emotional things will come up that were buried for a long time.” (19:20 | 19:27 Scott)
• “It really is about you and your story, because people will identify with your story. They want to see themselves in you.” (24:42 | 24:48 Scott)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Mike Kim

Website: https://mikekim.com Instagram: https://www.instagram.com/mikekim Linkedin: https://www.linkedin.com/in/mikekimtv/ Youtube: https://www.youtube.com/youarethebrand Facebook: https://www.facebook.com/mikekimtv X: https://x.com/mikekimtv Tiktok: https://www.tiktok.com/@mikekimtv