What if the secret to better enrollment and patient engagement wasn’t in your credentials – but in the stories you tell? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with storytelling strategist and author Kyle Gray to explore how practitioners can use storytelling to overcome objections, build trust, and ethically increase conversions. Kyle unpacks why even the most brilliant experts struggle to communicate effectively – and how stories serve as the emotional bridge between you and your audience. If you’re ready to stop fire-hosing people with facts and start leading them to a confident “yes,” this episode is a masterclass in marketing with heart.

• Discover why most health experts overwhelm prospects with information – and how storytelling breaks through resistance.
• Learn the formula for crafting a powerful origin story that builds emotional connection and trust within the first five minutes.
• Understand how to use stories to shift beliefs, overcome objections, and help prospective clients imagine success with your help.
• Find out how to close your presentations or sales calls with “aligned ending stories” that plant the seed to hire you – without pressure.
• Explore the neuroscience behind why stories are remembered and how you can create that same emotional resonance in your marketing.

• “Your audience doesn’t need more education – they need belief that change is possible.” (16:40 | Kyle)
• “Stories are the ultimate sense-making device – they organize emotions, not just facts.” (07:10 | Kyle)
• “If you're just teaching the ‘how,’ you're missing the emotional barriers that are keeping people stuck.” (15:00 | Kyle)
• “One story could change your life – and the lives of the people who need your help.” (30:28 | Kyle)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Kyle Gray

Website: https://www.thestoryengine.co/ Podcast: https://www.thestoryengine.co/homepage/podcast/ Facebook: https://www.facebook.com/heykylegray Instagram: https://www.instagram.com/heykylegray/

Is email marketing still worth it in 2025? Short answer: absolutely – and it might be the single most valuable asset your practice owns. In this episode of the Health and Wellness Marketing Show, Uli Iserloh is joined once again by launch strategist Robby Fowler for a deep dive into building and nurturing your email list. Robby shares the mindset, strategy, and practical tools behind consistently showing up in your audience’s inbox with value-driven content. Whether you're just starting your list or trying to revive a dormant one, this episode will show you how to build trust, drive conversions, and create consistency in your marketing efforts – without burning out.

• Discover why your email list is your most important marketing asset – and why social media will never give you the same control or reliability.
• Learn the #1 rule for successful email marketing (hint: it’s all about consistency) and how to choose a cadence that works for you.
• Understand how Robby built a four-year streak of weekly newsletters by applying constraints and creating a repeatable content framework.
• Find out how to attract subscribers using lead magnets, referrals, and borrowed audiences–and why even your current patients should be on your list. Explore the differences between solo-topic emails and newsletter-style formats–and why curiosity and predictability can boost engagement.

• “Email is the one marketing channel you truly own – it gives you control and builds relationships.” (01:57 | Robby Fowler)
• “The right consistency is whatever you can do come hell or high water. Start there.” (04:08 | Robby)
• “People come for the content, but they stay for the connection.” (21:00 | Robby)
• “Consistency carves canyons. Show up even when nobody’s looking.” (23:50 | Uli Iserloh)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Robby Fowler

Website: https://robbyf.com/ LinkedIn: https://www.linkedin.com/in/robbyfowler/ Facebook: https://www.facebook.com/robbyfcom/ Instagram: https://www.instagram.com/rfowler/

What if the secret to patient transformation wasn’t more information – but more connection? In this inspiring episode of the Health and Wellness Marketing Show, Uli Iserloh chats with naturopathic doctor and community health pioneer Dr. Michelle Peris. As the founder of the Wild Collective, Michelle shares how group-based care and community medicine can radically improve outcomes, boost motivation, and help patients finally say “yes” to lasting transformation. If you’ve ever struggled with patient follow-through or are looking for a more scalable, fulfilling model of care–this conversation will show you what’s possible when healing happens in community. Listen To Learn:

• Discover why patients often abandon health plans – not because of the plan itself, but due to a lack of support and connection.
• Learn how group-based care can increase compliance, build motivation, and lead to deeper health outcomes.
• Understand how Dr. Peris launched the Wild Collective with nothing but a rough idea–and how it evolved into a scalable, licensed global program.
• Find out how group settings help people move past limiting beliefs and decision paralysis by seeing themselves reflected in others’ stories.
• Explore hybrid models that allow practitioners to run group programs both in-person and virtually, expanding access without sacrificing depth.

• “Flow is the opposite of burnout – it’s where clarity, creativity, and calm live.” (03:05 | Dr. Lara Salyer)
• “We’re not failing as doctors – there are just gaps in how we’re delivering care.” (04:21 | Dr. Michelle Peris)
• “Patients often come for the curriculum – but they stay for the community.” (10:05 | Dr. Peris)
• “Group medicine normalizes the human experience. It says: if she can do it, maybe I can too.” (12:41 | Dr. Peris)
• “Human connection isn’t a nice-to-have – it’s a must-have for health and longevity.” (24:20 | Dr. Peris)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect Dr. Michelle Peris

Website: https://michelleperis.com/ Facebook: https://www.facebook.com/DrMichellePerisND/ Instagram: https://www.instagram.com/drmichelleperis/