What if the secret to better enrollment and patient engagement wasn’t in your credentials – but in the stories you tell? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with storytelling strategist and author Kyle Gray to explore how practitioners can use storytelling to overcome objections, build trust, and ethically increase conversions. Kyle unpacks why even the most brilliant experts struggle to communicate effectively – and how stories serve as the emotional bridge between you and your audience. If you’re ready to stop fire-hosing people with facts and start leading them to a confident “yes,” this episode is a masterclass in marketing with heart.

• Discover why most health experts overwhelm prospects with information – and how storytelling breaks through resistance.
• Learn the formula for crafting a powerful origin story that builds emotional connection and trust within the first five minutes.
• Understand how to use stories to shift beliefs, overcome objections, and help prospective clients imagine success with your help.
• Find out how to close your presentations or sales calls with “aligned ending stories” that plant the seed to hire you – without pressure.
• Explore the neuroscience behind why stories are remembered and how you can create that same emotional resonance in your marketing.

• “Your audience doesn’t need more education – they need belief that change is possible.” (16:40 | Kyle)
• “Stories are the ultimate sense-making device – they organize emotions, not just facts.” (07:10 | Kyle)
• “If you're just teaching the ‘how,’ you're missing the emotional barriers that are keeping people stuck.” (15:00 | Kyle)
• “One story could change your life – and the lives of the people who need your help.” (30:28 | Kyle)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Kyle Gray

Website: https://www.thestoryengine.co/ Podcast: https://www.thestoryengine.co/homepage/podcast/ Facebook: https://www.facebook.com/heykylegray Instagram: https://www.instagram.com/heykylegray/

Is email marketing still worth it in 2025? Short answer: absolutely – and it might be the single most valuable asset your practice owns. In this episode of the Health and Wellness Marketing Show, Uli Iserloh is joined once again by launch strategist Robby Fowler for a deep dive into building and nurturing your email list. Robby shares the mindset, strategy, and practical tools behind consistently showing up in your audience’s inbox with value-driven content. Whether you're just starting your list or trying to revive a dormant one, this episode will show you how to build trust, drive conversions, and create consistency in your marketing efforts – without burning out.

• Discover why your email list is your most important marketing asset – and why social media will never give you the same control or reliability.
• Learn the #1 rule for successful email marketing (hint: it’s all about consistency) and how to choose a cadence that works for you.
• Understand how Robby built a four-year streak of weekly newsletters by applying constraints and creating a repeatable content framework.
• Find out how to attract subscribers using lead magnets, referrals, and borrowed audiences–and why even your current patients should be on your list. Explore the differences between solo-topic emails and newsletter-style formats–and why curiosity and predictability can boost engagement.

• “Email is the one marketing channel you truly own – it gives you control and builds relationships.” (01:57 | Robby Fowler)
• “The right consistency is whatever you can do come hell or high water. Start there.” (04:08 | Robby)
• “People come for the content, but they stay for the connection.” (21:00 | Robby)
• “Consistency carves canyons. Show up even when nobody’s looking.” (23:50 | Uli Iserloh)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Robby Fowler

Website: https://robbyf.com/ LinkedIn: https://www.linkedin.com/in/robbyfowler/ Facebook: https://www.facebook.com/robbyfcom/ Instagram: https://www.instagram.com/rfowler/

What if the secret to patient transformation wasn’t more information – but more connection? In this inspiring episode of the Health and Wellness Marketing Show, Uli Iserloh chats with naturopathic doctor and community health pioneer Dr. Michelle Peris. As the founder of the Wild Collective, Michelle shares how group-based care and community medicine can radically improve outcomes, boost motivation, and help patients finally say “yes” to lasting transformation. If you’ve ever struggled with patient follow-through or are looking for a more scalable, fulfilling model of care–this conversation will show you what’s possible when healing happens in community. Listen To Learn:

• Discover why patients often abandon health plans – not because of the plan itself, but due to a lack of support and connection.
• Learn how group-based care can increase compliance, build motivation, and lead to deeper health outcomes.
• Understand how Dr. Peris launched the Wild Collective with nothing but a rough idea–and how it evolved into a scalable, licensed global program.
• Find out how group settings help people move past limiting beliefs and decision paralysis by seeing themselves reflected in others’ stories.
• Explore hybrid models that allow practitioners to run group programs both in-person and virtually, expanding access without sacrificing depth.

• “Flow is the opposite of burnout – it’s where clarity, creativity, and calm live.” (03:05 | Dr. Lara Salyer)
• “We’re not failing as doctors – there are just gaps in how we’re delivering care.” (04:21 | Dr. Michelle Peris)
• “Patients often come for the curriculum – but they stay for the community.” (10:05 | Dr. Peris)
• “Group medicine normalizes the human experience. It says: if she can do it, maybe I can too.” (12:41 | Dr. Peris)
• “Human connection isn’t a nice-to-have – it’s a must-have for health and longevity.” (24:20 | Dr. Peris)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect Dr. Michelle Peris

Website: https://michelleperis.com/ Facebook: https://www.facebook.com/DrMichellePerisND/ Instagram: https://www.instagram.com/drmichelleperis/

What if launching your idea didn’t require a fancy funnel, perfect course, or massive audience? In this episode of the Health and Wellness Marketing Show, Uli Iserloh talks with launch strategist Robby Fowler about how to bring your ideas to life with confidence, simplicity, and strategic precision. Robby breaks down the process of seed launching – validating your offer before building it – and how to turn your knowledge into a productized service, framework, or program that people/patients actually want to buy. If you’ve ever felt stuck in “forever building mode,” or overwhelmed by how to get your idea into the world, this episode will show you a stress-free way to start small, test fast, and launch smart. Listen To Learn:

• Discover how to validate and launch your idea without overbuilding or wasting months on untested content.
• Learn the basics of a “seed launch,” including how to sell before you build – and why going live (even with 5 people!) can be your best first move.
• Understand the biggest mistakes most people make when launching (like worrying about platforms or cameras) and how to avoid them.
• Find out how to structure a simple, effective offer using your expertise – and how to price and position it with clarity and confidence.
• Explore strategies for stress-free launches, including when to offer refunds, how to gather testimonials, and how to use feedback to refine your offer.

• “Never launch alone – because launching is hard, but you don’t have to go it alone.” (00:40 | Robby Fowler)
• “The market doesn’t reward ideas – it rewards executed offers that solve a real problem.” (08:39 | Robby)
• “If you can’t sell it to your top 10 fans, it’s unlikely to work in the cold market.” (27:45 | Robby)
• “You get paid to validate your idea before building it – and that changes everything.” (24:01 | Uli)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Robby Fowler

Website: https://robbyf.com/ LinkedIn: https://www.linkedin.com/in/robbyfowler/ Facebook: https://www.facebook.com/robbyfcom/ Instagram: https://www.instagram.com/rfowler/

What if the true transformation in healthcare starts with reimagining what’s possible beyond “fine”? In this powerful episode of the Health and Wellness Marketing Show, Uli Iserloh speaks with Dr. Meghan Walker – naturopathic doctor, entrepreneur, and author of the book Impact Medicine – about how the future of medicine lies not in treating sickness, but in empowering potential. Together, we explored the “Line of Fine,” the rise of consumer-led transformation, and how practitioners can create scalable care models that serve both their patients and their own purpose. If you’ve ever felt like the traditional system doesn’t match your vision for real healthcare, this episode will reignite your passion and give you a framework to lead the future of medicine. Listen To Learn:

• Discover the “Line of Fine” framework and why our current sick-care model fails to help patients reach their health potential.
• Learn how to build practices that deliver transformation – not just transactions – through scalable, impact-driven care.
• Understand why patients are already driving a new healthcare economy by seeking solutions outside the traditional system.
• Find out how to structure your offerings to meet people where they are – starting with free content, into DIY tools, and leading to high-touch care.
• Explore future trends in health like bioenergetic medicine, group programs, and leveraging digital tools to improve access and reduce burnout.

Quotes:

• “Fine is the standard of care – and that’s the problem.” (03:15 | Dr. Meghan Walker)
• “Impact medicine is about building a healthcare system on the other side of the line of fine—one that leads people toward their full potential.” (09:45 | Dr. Walker)
• “Not every patient wants to work with you 1-on-1 out of the gate – and that’s okay.” (15:12 | Dr. Walker)
• “When people get their health back, they can change the world.” (27:21 | Dr. Walker)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect with Dr. Meghan Walker

Website: https://meghanwalker.com/ Podcast: https://podcasts.apple.com/us/podcast/impact/id1212507113?mt=2 Facebook: https://www.facebook.com/drmeghanwalker/ Instagram: https://www.instagram.com/drmeghanwalker/ Facebook Group: Impact Money Club https://www.facebook.com/groups/impactmoneyclub TikTok: https://www.tiktok.com/@drmeghanwalker Get Meghan Walker’s book Impact Medicine

What if your practice culture helped you avoid burnout – and brought more joy to medicine? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Dr. Lara Salyer to explore how practitioners can design a “flow-channeled culture” that supports well-being, creativity, and sustainable success. Drawing from neuroscience, flow research, and her own experience in functional medicine, Dr. Lara shares her AHA framework and practical ways to reclaim autonomy, reduce overwhelm, and bring purpose back into your practice. If you’ve ever felt drained or disconnected in your work, this episode will show you how to find your spark again—and create a culture that supports everyone involved. Listen To Learn:

• Discover how creating a “catalyst culture” built around flow and psychological safety can reduce burnout and improve patient outcomes.
• Learn Dr. Lara’s AHA framework – Anchor, Highlight, Activate – for reversing burnout and aligning your practice with your personal values.
• Understand why solo practitioners and small teams must prioritize emotional embodiment, energy alignment, and systemization to thrive.
• Find out how switching from packages to memberships can create healthier dynamics, more predictable revenue, and better results for patients.
• Uncover why documenting simple SOPs – even if you're a team of one – can drastically reduce cognitive load and increase efficiency.

Quotes:

• “Flow is the opposite of burnout – it’s where clarity, creativity, and calm live.” (03:05 | Dr. Lara Salyer)
• “We can’t keep doing what we’re doing in healthcare and expect different results.” (10:01 | Dr. Lara)
• “Success isn’t always about outcomes – it’s about how you show up and what you can control.” (17:45 | Dr. Lara)
• “Write things down – even if it’s just for you. SOPs aren’t just for teams; they’re for your brain.” (28:18 | Dr. Lara)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect with Dr. Lara Salyer

Instagram: https://instagram.com/drlarasalyer Facebook: https://facebook.com/drlarasalyer Linked-In: https://www.linkedin.com/in/drlarasalyer/ TikTok: https://www.tiktok.com/@creativity.doctor Website: https://drlarasalyer.com

Are you struggling to create videos that truly connect with your audience?

In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Ryan Koral, a seasoned video strategist and founder of Tell Studios, to discuss how healthcare professionals can leverage video marketing effectively. Ryan shares expert insights on storytelling, content creation, and how to make engaging videos without expensive equipment.

If you're a practitioner or business owner looking to create more compelling videos that attract and retain patients, this episode is for you!

• Discover why video is one of the most powerful tools for building trust and authority in your market.
• Learn how to craft compelling stories that captivate your audience and drive engagement.
• Understand the key ingredients of high-quality video content—even if you're on a budget.
• Find out how to overcome the fear of being on camera and develop a natural, confident presence.
• Explore strategies for repurposing video content across multiple platforms for maximum reach and impact.

• “Great video content isn’t about perfection—it’s about authenticity and connection.” (05:12 | Ryan Koral)
• “Your story is what makes you unique—lean into it, and your audience will respond.” (14:37 | Ryan Koral)
• “People don’t buy what you do, they buy why you do it. Video is the best way to communicate your why.” (22:58 | Ryan Koral)
• “A single well-crafted video can work for you 24/7, helping you attract and educate patients effortlessly.” (31:21 | Ryan Koral)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Ryan Koral:

Website: https://www.tellstudios.com/ Instagram: https://www.instagram.com/ryankoral/ Linkedin: https://www.linkedin.com/in/ryankoral/ Facebook: https://www.facebook.com/ryankoral X: https://x.com/ryankoral

What if success wasn’t just about what you do, but who you become?

In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Billy Sticker, founder of Chirocandy and host of The Blessed Entrepreneur podcast.

Billy shares his DEA Framework – a powerful three-step formula for achieving success in business, relationships, and personal growth. He also reveals why most people get stuck and how shifting your mindset can unlock new levels of achievement.

If you’re ready to stop struggling and start thriving, this episode will give you the clarity and confidence to take action!

• Discover the DEA Framework—Desire, Expectation, and Action—and how it shapes long-term success.
• Learn why you don’t get what you desire—you get what you expect, and how to shift your mindset accordingly.
• Understand why taking action, even before you feel ready, is the key to becoming the person who achieves success.
• Find out how social proof and testimonials can be the missing ingredient in your business growth.
• Explore the biggest mistakes entrepreneurs make when building a business—and how to avoid them.

• “You don’t get what you desire, you get what you expect.” (05:40 | Billy)
• “Success isn’t about what you do—it’s about who you become in the process.” (03:02 | Billy)
• “If they can do it, I can do it. The key is belief.” (06:57 | Billy)
• “Marketing isn’t about selling—it’s about starting a relationship.” (15:00 | Billy)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Billy Sticker

Website: https://chirocandy.com/ Instagram: https://www.instagram.com/thebillysticker/ Linkedin: https://www.linkedin.com/in/billysticker/ Facebook: https://www.facebook.com/billysticker/ Youtube: https://www.youtube.com/@BillySticker Amazon: http://billysticker.com/amazon