Jon Nelson first appeared in MM+M’s coverage in December 2021 when he penned an op-ed about his patient journey with mental illness.

Over the ensuing years, Nelson has dedicated himself to mental health advocacy and — in his words — the mission of “pulverizing” the stigma around depression and mental illness.

Since May is Mental Health Awareness Month, Nelson joins the show for a conversation with managing editor Jack O’Brien about his more than decadelong patient journey and the need to incorporate lived experience into the medical marketing process.

And for our Trends segment, we’re talking about former President Joe Biden’s aggressive prostate cancer diagnosis and how SNL skewered pharma ads this season.

The 988 Suicide and Crisis Lifeline is a hotline for individuals in crisis or for those looking to help someone else. To speak with a trained listener, call 988. Visit 988lifeline.org for crisis chat services or for more information.

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This session explores CMI Media Group’s continuous strive for innovation and Eli Lilly's commitment to improving health portrayals in media. Driven by the understanding that onscreen narratives significantly impact real-world health outcomes, this conversation explores Lilly's strategies for addressing the underrepresentation and misrepresentation of chronic conditions in film and television, focusing on actionable solutions for marketers and content creators. Mark Pappas, EVP, innovation at CMI Media Group and Lina Polimeni, chief corporate brand officer at Eli Lilly will share thoughts on the potential of unconventional platforms, like sports, to promote healthier narratives and maintain a human connection in health-related innovation.

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Ahead of the end of Dead & Company’s residency at the Sphere in Las Vegas, managing editor Jack O’Brien talks with 2025 MM+M 40 Under 40 honoree Joey Cohen of Flora Management.

For this week’s MM+M Fast Break, Cohen draws parallels between jam bands and point of care marketing for pharma brands.

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