Jon Nelson first appeared in MM+M’s coverage in December 2021 when he penned an op-ed about his patient journey with mental illness.

Over the ensuing years, Nelson has dedicated himself to mental health advocacy and — in his words — the mission of “pulverizing” the stigma around depression and mental illness.

Since May is Mental Health Awareness Month, Nelson joins the show for a conversation with managing editor Jack O’Brien about his more than decadelong patient journey and the need to incorporate lived experience into the medical marketing process.

And for our Trends segment, we’re talking about former President Joe Biden’s aggressive prostate cancer diagnosis and how SNL skewered pharma ads this season.

The 988 Suicide and Crisis Lifeline is a hotline for individuals in crisis or for those looking to help someone else. To speak with a trained listener, call 988. Visit 988lifeline.org for crisis chat services or for more information.

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This session explores CMI Media Group’s continuous strive for innovation and Eli Lilly's commitment to improving health portrayals in media. Driven by the understanding that onscreen narratives significantly impact real-world health outcomes, this conversation explores Lilly's strategies for addressing the underrepresentation and misrepresentation of chronic conditions in film and television, focusing on actionable solutions for marketers and content creators. Mark Pappas, EVP, innovation at CMI Media Group and Lina Polimeni, chief corporate brand officer at Eli Lilly will share thoughts on the potential of unconventional platforms, like sports, to promote healthier narratives and maintain a human connection in health-related innovation.

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Ahead of the end of Dead & Company’s residency at the Sphere in Las Vegas, managing editor Jack O’Brien talks with 2025 MM+M 40 Under 40 honoree Joey Cohen of Flora Management.

For this week’s MM+M Fast Break, Cohen draws parallels between jam bands and point of care marketing for pharma brands.

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Plenty of health policy changes were announced during the first five months of 2025 – however, many medical marketing industry stakeholders are focused on one policy proposal that hasn’t been unveiled yet: a ban on pharmaceutical advertising.

In this week’s episode, reporter Heerea Rikhraj speaks with CheckedUp CEO and 2024 MM+M Pinnacle Award honoree Dr. Richard Awdeh about the potential ban on pharma TV ads and its implications for healthcare communications.

For Trends, pharma editor Lecia Bushak and managing editor Jack O’Brien break down President Donald Trump’s decision to sign an executive order to enact the ‘most favored nation’ policy for pharmaceutical drug pricing.

And to wrap up, we have a live hit from last week’s Pinnacle Awards with honoree Leslie Koby from Argenx.

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In this MM+M Fast Break, Pharma Editor Lecia Bushak talks with Dynavax chief medical officer Rob Janssen about the company’s latest survey on Hepatitis B vaccination, as well as what medical marketers should keep in mind when it comes to the current vaccine messaging landscape.

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Over the course of 30 years, in a variety of marketing, medical and leadership roles, Camille Lee has demonstrated an ability to drive transformative growth across diverse therapeutic areas.

For this week’s episode, Lee – who serves as SVP, U.S. head of immunology at UCB – previews the 2025 MM+M Pinnacle Awards and reflects on what it means to receive the career achievement honor.

After that, managing editor Jack O’Brien and reporter Heerea Rikhraj recap the HealthFront hosted by Publicis Health Media last week.

Then, editor-in-chief Jameson Fleming joins the show to play one of the board games submitted for the 2025 MM+M Agency 100, which is just over a month away from going live.

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In this MM+M Fast Break, Managing Editor Jack O’Brien talks with actress and MS patient advocate Selma Blair about her awareness work, what medical marketers need to know about working with celebrity ambassadors and how media is impacting the spread of health information.

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