Episode Summary:

Welcome to the Real in Real Estate Podcast! In this episode, host Jean interviews Katie Lance, a renowned social media and AI guru and the author of "Get Social Smart." Katie shares her secret sauce for empowering real estate professionals to get incredible results using social media and AI without sacrificing loads of time. The conversation focuses on making tools like ChatGPT, Canva AI, and Descript accessible, practical, and a significant time-saver for any agent.

Katie Lance shares essential insights on smart social media and AI, including:

✔️ How to easily get started with AI, using free tools like ChatGPT for brainstorming and idea generation without feeling overwhelmed.

✔️ Practical ways to create real estate content, such as writing property descriptions, social media captions, and video scripts by simply asking AI or even uploading photos for it to analyze.

✔️ How to boost your social media presence using Canva’s AI features and its "bulk create" function to quickly generate and schedule multiple pieces of content like quotes, tips, or testimonials.

✔️ The importance of a strategic content plan, with tips on time blocking, using monthly themes to attract your ideal client, and embracing the "done is better than perfect" philosophy.

✔️ How to save time on video editing with AI tools like Descript, which can transcribe video, remove pauses and filler words, and even help fix your eye contact for a more professional look.

This episode is packed with practical strategies to help you create better content in less time. If you're ready to make AI your content co-pilot, don't miss this! To connect with Katie Lance:

• Website: katielance.com
• Offerings: Visit her site for her 2025 Chat GPT & Canva AI Master Class, a shop with other classes, free resources, tools, and ideas.
• Socials: @katielance

Thanks for Listening:

Big thanks for tuning into our podcast! If this episode brought a smile to your face, consider sharing it through the social media buttons on this page. Got thoughts or questions about today's topic? Drop a comment below or reach out via our website. Your engagement keeps the conversation alive!

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Episode Summary:

Welcome back to The Real in Real Estate Podcast! In this insightful episode, we talk to the amazing Marki Lemons Ryhal, a true real estate, marketing, and artificial intelligence powerhouse. As a Certified Speaking Professional (CSP), 6X International Best-Selling Author, and host of two influential podcasts, Marki is a globally recognized voice in the industry. She has been selected to present at the REALTOR® Conference & Expo an extraordinary twelve times and is a 2025 Chicago Association of Realtors Hall of Fame inductee. Marki dives deep into the world of Artificial Intelligence (AI) and its transformative impact on the real estate industry.

Marki shares essential insights on how agents can master AI, including:

✔️ Why you're already using AI and how to become intentional with it to dramatically increase productivity, leads, and income, even if you're not tech-savvy.

✔️ How to avoid AI overwhelm by choosing one platform (like ChatGPT) to master and using its features to create "projects" that act as assistants for your business.

✔️ Practical applications for real estate, from automating the creation of social media content and videos (using tools like HeyGen) to streamlining client follow-up and handling difficult conversations.

✔️ Where to start your AI learning journey, with specific recommendations for free resources like YouTube and LinkedIn, and the power of AI tools you may already use, like Canva.

✔️ Real-world success stories that show how leveraging AI has directly led to significant growth in contacts, income, and even family and community fundraising efforts.

This episode is packed with facts, strategies, and inspiration to help you make big moves with AI, turning it into a tool for not just business, but for life and family success. If you're ready to embrace the future of real estate, don't miss this episode!

To connect with Marki Lemons Ryhal:

• Phone: 773-454-0274
• Email: Info@MarkiLemons.com
• Website: markilemons.com
• Socials: Facebook and Instagram- @markilemons

Thanks for Listening:

Big thanks for tuning into our podcast! If this episode brought a smile to your face, consider sharing it through the social media buttons on this page. Got thoughts or questions about today's topic? Drop a comment below or reach out via our website. Your engagement keeps the conversation alive!

Subscribe and Leave Us A Review:

Never miss an episode! Subscribe to our podcast on popular platforms like Apple Podcasts, Stitcher, Spotify, Amazon, or your preferred podcast app for automatic updates.

Your ratings and reviews mean the world to us! They not only show appreciation but also boost our podcast's visibility on platforms like Apple Podcasts. Help us reach more fantastic listeners like yourself by taking a moment to share your thoughts. Leave a review on Apple Podcasts—it makes a huge difference!

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Mentioned in this episode:

Website

Broderickdean.com

This episode of The Real in Real Estate welcomes John Bramblett from Stewart Insurance, an expert specializing in business insurance tailored for real estate brokers, independent title agents, and attorneys. John dives into the critical need for robust insurance coverage whether you're just starting out, running an established business, or serving on a board of directors, explaining how it safeguards your operations and assets.

John Bramblett shares essential insights on business insurance for real estate professionals, including:

✔️ Key insurance types decoded: Understand the crucial differences and coverages of Errors & Omissions (E&O or professional liability), General Liability (for open houses and office spaces), and increasingly vital Cyber Insurance.

✔️ Why Cyber Insurance is a must: Learn how this coverage helps with defense costs, forensics, system damages, and lost funds due to cyber attacks like social engineering or ransomware, and the risk management protocols involved.

✔️ Tailoring coverage to your real estate niche: Discover how insurance needs are assessed based on your specific services (e.g., property management, notary services), business size, revenue, and risk tolerance.

✔️ Understanding cost factors and annual reviews: Get clarity on what influences insurance premiums (like revenue, team size, services offered) and why an annual policy review is crucial to ensure adequate protection as your business evolves.

✔️ Coverage for your team: Learn about other important protections like Workers Compensation for employees and Employment Liability for claims related to employment practices.

Stewart Insurance works to analyze your existing policies and identify the right coverage for your unique real estate business. If you're looking to understand your risks and ensure you have the proper protections in place, don’t miss this episode! To connect with John Bramblett, call toll-free at 866-798-2827, directly at 713-625-8160, email john.bramblett@stewart.com, or visit stewartinsurance.com.

Thanks for Listening:

Big thanks for tuning into our podcast! If this episode brought a smile to your face, consider sharing it through the social media buttons on this page. Got thoughts or questions about today's topic? Drop a comment below or reach out via our website. Your engagement keeps the conversation alive!

Subscribe and Leave Us A Review:

Never miss an episode! Subscribe to our podcast on popular platforms like Apple Podcasts, Stitcher, Spotify, Amazon, or your preferred podcast app for automatic updates.

Your ratings and reviews mean the world to us! They not only show appreciation but also boost our podcast's visibility on platforms like Apple Podcasts. Help us reach more fantastic listeners like yourself by taking a moment to share your thoughts. Leave a review on Apple Podcasts—it makes a huge difference!

Follow Us On Socials:

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Instagram

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Mentioned in this episode:

Website

Broderickdean.com