Episode Summary:

Welcome to the Real in Real Estate Podcast! In this episode, host Jean interviews Katie Lance, a renowned social media and AI guru and the author of "Get Social Smart." Katie shares her secret sauce for empowering real estate professionals to get incredible results using social media and AI without sacrificing loads of time. The conversation focuses on making tools like ChatGPT, Canva AI, and Descript accessible, practical, and a significant time-saver for any agent.

Katie Lance shares essential insights on smart social media and AI, including:

✔️ How to easily get started with AI, using free tools like ChatGPT for brainstorming and idea generation without feeling overwhelmed.

✔️ Practical ways to create real estate content, such as writing property descriptions, social media captions, and video scripts by simply asking AI or even uploading photos for it to analyze.

✔️ How to boost your social media presence using Canva’s AI features and its "bulk create" function to quickly generate and schedule multiple pieces of content like quotes, tips, or testimonials.

✔️ The importance of a strategic content plan, with tips on time blocking, using monthly themes to attract your ideal client, and embracing the "done is better than perfect" philosophy.

✔️ How to save time on video editing with AI tools like Descript, which can transcribe video, remove pauses and filler words, and even help fix your eye contact for a more professional look.

This episode is packed with practical strategies to help you create better content in less time. If you're ready to make AI your content co-pilot, don't miss this! To connect with Katie Lance:

• Website: katielance.com
• Offerings: Visit her site for her 2025 Chat GPT & Canva AI Master Class, a shop with other classes, free resources, tools, and ideas.
• Socials: @katielance

Thanks for Listening:

Big thanks for tuning into our podcast! If this episode brought a smile to your face, consider sharing it through the social media buttons on this page. Got thoughts or questions about today's topic? Drop a comment below or reach out via our website. Your engagement keeps the conversation alive!

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Episode Summary:

Welcome back to The Real in Real Estate Podcast! In this insightful episode, we talk to the amazing Marki Lemons Ryhal, a true real estate, marketing, and artificial intelligence powerhouse. As a Certified Speaking Professional (CSP), 6X International Best-Selling Author, and host of two influential podcasts, Marki is a globally recognized voice in the industry. She has been selected to present at the REALTOR® Conference & Expo an extraordinary twelve times and is a 2025 Chicago Association of Realtors Hall of Fame inductee. Marki dives deep into the world of Artificial Intelligence (AI) and its transformative impact on the real estate industry.

Marki shares essential insights on how agents can master AI, including:

✔️ Why you're already using AI and how to become intentional with it to dramatically increase productivity, leads, and income, even if you're not tech-savvy.

✔️ How to avoid AI overwhelm by choosing one platform (like ChatGPT) to master and using its features to create "projects" that act as assistants for your business.

✔️ Practical applications for real estate, from automating the creation of social media content and videos (using tools like HeyGen) to streamlining client follow-up and handling difficult conversations.

✔️ Where to start your AI learning journey, with specific recommendations for free resources like YouTube and LinkedIn, and the power of AI tools you may already use, like Canva.

✔️ Real-world success stories that show how leveraging AI has directly led to significant growth in contacts, income, and even family and community fundraising efforts.

This episode is packed with facts, strategies, and inspiration to help you make big moves with AI, turning it into a tool for not just business, but for life and family success. If you're ready to embrace the future of real estate, don't miss this episode!

To connect with Marki Lemons Ryhal:

• Phone: 773-454-0274
• Email: Info@MarkiLemons.com
• Website: markilemons.com
• Socials: Facebook and Instagram- @markilemons

Thanks for Listening:

Big thanks for tuning into our podcast! If this episode brought a smile to your face, consider sharing it through the social media buttons on this page. Got thoughts or questions about today's topic? Drop a comment below or reach out via our website. Your engagement keeps the conversation alive!

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Mentioned in this episode:

Website

Broderickdean.com

This episode of The Real in Real Estate welcomes John Bramblett from Stewart Insurance, an expert specializing in business insurance tailored for real estate brokers, independent title agents, and attorneys. John dives into the critical need for robust insurance coverage whether you're just starting out, running an established business, or serving on a board of directors, explaining how it safeguards your operations and assets.

John Bramblett shares essential insights on business insurance for real estate professionals, including:

✔️ Key insurance types decoded: Understand the crucial differences and coverages of Errors & Omissions (E&O or professional liability), General Liability (for open houses and office spaces), and increasingly vital Cyber Insurance.

✔️ Why Cyber Insurance is a must: Learn how this coverage helps with defense costs, forensics, system damages, and lost funds due to cyber attacks like social engineering or ransomware, and the risk management protocols involved.

✔️ Tailoring coverage to your real estate niche: Discover how insurance needs are assessed based on your specific services (e.g., property management, notary services), business size, revenue, and risk tolerance.

✔️ Understanding cost factors and annual reviews: Get clarity on what influences insurance premiums (like revenue, team size, services offered) and why an annual policy review is crucial to ensure adequate protection as your business evolves.

✔️ Coverage for your team: Learn about other important protections like Workers Compensation for employees and Employment Liability for claims related to employment practices.

Stewart Insurance works to analyze your existing policies and identify the right coverage for your unique real estate business. If you're looking to understand your risks and ensure you have the proper protections in place, don’t miss this episode! To connect with John Bramblett, call toll-free at 866-798-2827, directly at 713-625-8160, email john.bramblett@stewart.com, or visit stewartinsurance.com.

Thanks for Listening:

Big thanks for tuning into our podcast! If this episode brought a smile to your face, consider sharing it through the social media buttons on this page. Got thoughts or questions about today's topic? Drop a comment below or reach out via our website. Your engagement keeps the conversation alive!

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Mentioned in this episode:

Website

Broderickdean.com

Welcome back to Real in Real Estate! In this episode, we sit down with Erica Wolfe, leader of the Wolfe Team in Jupiter, Florida, and famously known as the "Wolfe of Real Estate." With 17 years in the business, specializing in farming and digital marketing, Erica shares her journey from starting in the challenging 2008 market to leading a successful team of eight. She champions education and collaboration to elevate the entire real estate industry.

Erica shares essential insights on building a thriving real estate career, including:

✔️ Strategic team scaling: Learn Erica’s blueprint for growing from a solo agent, including who to hire first (transaction coordinator, then buyer's agent) and the value of in-office collaboration for team development.

✔️ Mastering modern & traditional marketing: Discover how she became "video first" over a decade ago, built digital sales funnels, and effectively combines targeted online ads with extensive print farming (12,000 mailers a month!) for consistent brand recognition.

✔️ Actionable advice for new agents: Understand the importance of mentorship, being open to learning (even for smaller initial splits), and why you should never be a "secret agent."

✔️ Systemizing for success: Hear about the necessity of building Standard Operating Procedures (SOPs) and how to leverage community engagement on social media to organically generate leads.

✔️ Leveling up your existing business: Erica offers tips for experienced agents on re-evaluating methods, enhancing marketing, and focusing on relationship-building to reach new heights, while cautioning against over-reliance on purchased leads.

Erica Wolfe is dedicated to sharing her knowledge and helping agents succeed. If you're looking to scale your real estate business, refine your marketing, or gain invaluable industry wisdom, don't miss this episode! Find Erica's digital ads course at wolfecore.com, visit her website wolfeofrealestate.com, and follow her on all social platforms @wolfeofrealestate.

Thanks for Listening:

Big thanks for tuning into our podcast! If this episode brought a smile to your face, consider sharing it through the social media buttons on this page. Got thoughts or questions about today's topic? Drop a comment below or reach out via our website. Your engagement keeps the conversation alive!

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Episode Summary:

Welcome back to The Real in Real Estate! In this episode, host Jean sits down with Jacob Dow from Marathon Creative to explore the critical role of Customer Relationship Management (CRM) systems in the real estate industry. While many CRMs exist, Jacob explains why Marathon Creative developed its own custom solution after seeing agents struggle with standard systems, focusing on tailoring the CRM to each client's unique workflow and pain points.

Jacob shares essential insights on custom CRM solutions, including:

✔️ Why a CRM is the "lifeblood" for managing clients and prospects, ensuring consistent follow-up and relationship building in real estate.

✔️ The power of custom automation, detailing how tailored drip campaigns (emails, texts, voicemail drops) nurture leads across the pipeline without constant manual effort.

✔️ Beyond contacts: Exploring the robust features of a modern CRM, such as integrated e-signing, document storage, marketing funnel management, and social media scheduling.

✔️ How a custom CRM streamlines operations, offering features like team/brokerage support, comprehensive communication logging, and even reputation management to solicit positive reviews.

✔️ Marathon Creative's holistic approach, positioning themselves as a one-stop shop offering not just custom CRMs but also a full suite of real estate marketing services like photography, video, social media management, and more.

Marathon Creative aims to provide a tailored CRM solution that optimizes business processes and integrates seamlessly with broader marketing efforts. If you're a real estate professional looking to enhance client management, streamline follow-up, and scale your business, don’t miss this episode! Learn how to connect with Jacob Dow via email at jacob@marathoncreative.co or call/text 832-639-1810.

Thanks for Listening:

Big thanks for tuning into our podcast! If this episode brought a smile to your face, consider sharing it through the social media buttons on this page. Got thoughts or questions about today's topic? Drop a comment below or reach out via our website. Your engagement keeps the conversation alive!

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In this episode: Build Your Brand, Build Your Business! Jean sits down with real estate pro, educator, and author Kimberly Offord to unpack the essential, yet often misunderstood, world of personal branding for agents. Think of this episode as your roadmap to creating a magnetic brand that attracts clients and fuels your referral pipeline. Kimberly draws on her extensive experience, shifting from a referral-driven career to empowering agents, offering practical advice to help you define your unique value and stand out from the crowd.

What You'll Learn:

• Audit & Own Your Brand: How to conduct a brand audit using online searches and client feedback, and why you, not the brokerage, are the brand clients ultimately follow.
• Define Your Unique Value & Niche: Actionable steps for crafting your authentic brand identity by finding your specialized niche, setting a clear mission, and modeling success.
• Fuel Referrals with Relationships & Value: The critical importance of follow-up, effective CRM use, and value-driven touchpoints to maintain connections, drive referrals, and build commission confidence.
• Leverage Modern Tools & Resources: Tips on strategically using AI like ChatGPT for branding and insights from Kimberly's workbooks on referrals and AI.

Join Jean and Kimberly for an engaging conversation filled with practical strategies and mindset shifts that will empower you to build a stronger, more authentic, and more successful real estate business. Find out where to connect with Kimberly online. Let's get real about real estate!

Thanks for Listening:

Big thanks for tuning into our podcast! If this episode brought a smile to your face, consider sharing it through the social media buttons on this page. Got thoughts or questions about today's topic? Drop a comment below or reach out via our website. Your engagement keeps the conversation alive!

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Episode Summary:

In this episode, we sit down with Amy Salazar, a designer from California Closets in Houston. While known for closets, Amy explains how California Closets tackles organization challenges throughout the home, offering custom storage solutions designed to maximize functionality and enhance home value—starting with a free in-home consultation.

Amy shares essential insights on custom storage solutions, including:

✔️ The surprising range of spaces California Closets organizes, from offices and pantries to garages and media centers.

✔️ Their detailed design process, featuring free in-home consultations, 3D renderings, and complete customization down to the eighth of an inch.

✔️ How custom storage serves as an investment, improving daily life and boosting a home's appeal to potential buyers.

✔️ Current trends like multi-functional "cloth offices" and hidden scullery pantries.

✔️ How specialized accessories and budget-conscious design create tailored organizational solutions.

California Closets aims to provide a solution for nearly any organizational need and works within client budgets. If you're looking to enhance your home's organization, functionality, and potential value, don’t miss this episode and learn how to connect with Amy, call (713) 785-0111, or visit a Houston showroom!

Thanks for Listening:

Big thanks for tuning into our podcast! If this episode brought a smile to your face, consider sharing it through the social media buttons on this page. Got thoughts or questions about today's topic? Drop a comment below or reach out via our website. Your engagement keeps the conversation alive!

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In the episode: Jean speaks directly to those considering putting their homes on the market. She aims to provide a realistic perspective on the current real estate landscape, highlighting the importance of aligning seller expectations with market realities. Think of this episode as your straightforward guide to navigating the selling process effectively and setting yourself up for success. Jean shares her insights and offers practical advice to help you make informed decisions.

Here are some takeaways from the episode:

• Understanding the Shifting Market: Learn how the market dynamics have changed compared to the previous few years. Recognize that the current environment features fewer bidding wars and an increase in price reductions and seller concessions, moving away from the previously common inflated prices.
• Pricing Based on Comparables: Understand the critical role of comparable market sales (similar homes sold nearby recently) in setting a realistic listing price. This involves trusting your realtor's analysis of these comparables.
• Avoiding the Pitfalls of Overpricing: Discover the negative outcomes of setting your home's price too high against market data and your realtor's advice, such as attracting fewer buyers and potentially selling for less after prolonged market time.
• Boosting Your Home's Appeal and Value: Explore concrete actions to make your home more attractive before listing. This includes essential steps like thorough cleaning, decluttering personal items, staging (even basic rearrangement), touch-up painting, necessary repairs, and enhancing curb appeal.

Join Jean for a candid and insightful conversation that will empower you with the knowledge to approach selling your home with realistic expectations and make smart choices that lead to a successful outcome. Let's get real about real estate!

Thanks for Listening:

Big thanks for tuning into our podcast! If this episode brought a smile to your face, consider sharing it through the social media buttons on this page. Got thoughts or questions about today's topic? Drop a comment below or reach out via our website. Your engagement keeps the conversation alive!

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