In this episode, Sasha Karabut, CEO of Ecom Capital, sits down with Sophie Hood – powerhouse founder of Seoul Tonic, a cutting edge Korean wellness brand taking the global market by storm.

From bootstrapping her idea into existence to landing major retail deals with Dan Murphy’s and Woolworths, Sophie shares the unfiltered, behind the scenes journey of how she scaled Seoul Tonic internationally, all while working full time in a finance role.

Sophie comes from a background in Commercial Finance and Strategy at EY, LVMH, and Red Bull, Sophie brought serious business acumen into the wellness world and it paid off in a big way.

Crowned Australia’s Most Innovative Beverage Entrepreneur by Gordon Ramsay and Janine Allis on Food Stars, Sophie opens up not just about the wins, but the personal sacrifices, mindset shifts, and lessons learned along the way.

This episode dives into:

🔹 The launch strategy that got Seoul Tonic on shelves before going full time
🔹 How to scale internationally with limited resources
🔹 The mindset it takes to break into major retailers as a startup founder
🔹 What it really looks like to juggle personal growth and brand growth

If you're building a brand from the ground up or dreaming of taking your product international, this episode is raw, powerful, and packed with hard earned wisdom from one of the most dynamic founders in the game.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

In this episode, Sasha Karabut, CEO of Ecom Capital, sits down with social media trailblazer Lexie Murray, Founder and CEO of Be Seen Socials - Sydney’s leading content creation and social media agency.

At just 21, Lexie launched Be Seen Socials as a solo venture, within a few short years she scaled it into a powerhouse team of nine, working with major brands to create viral, culture shaping content. Recognised on the Forbes 30 Under 30 list by the age of 25, Lexie has cemented herself as one of Australia's top young entrepreneurs.

Together, Sasha and Lexie break down the exact social media strategies that fuel brand growth across your ecommerce brand as well as your personal brand, with a special focus on TikTok as a major platform for expansion.

This episode dives into:

🔹 The specific types of content strategies you should be using right now
🔹 How to avoid feeling overwhelmed when posting for your brand (and yourself)
🔹 How founder led content can be a major driver for trust, engagement and conversions
🔹 The shift in social media from polished perfection to real, relatable storytelling

If you're serious about growing your brand and want to leverage content the smart way, this episode is a must listen with one of the best in the business.

Lexie grows brands by helping them Be Seen, and in this episode, she’ll show you how to do it too.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

In this episode, Sasha Karabut, CEO of Ecom Capital, is joined by Hamen Bamba, Ecommerce Coach, for another cutting edge conversation about the most explosive force in business today - Artificial Intelligence.

This time, they zoom in on how AI is not just evolving but it’s revolutionizing the way new businesses are built. What once took months (or even years) can now be done in just 2 days, from idea to launch, thanks to the power of AI and the endless stream of free information online.

Sasha and Hamen break down:

🔹 The insane speed at which AI software is changing and what that means for business owners
🔹 How first time founders can access world class knowledge instantly
🔹 Why we've never had this much free information at our fingertips and how to use it
🔹 A step by step roadmap to launch an eCommerce business from scratch using AI
🔹 How to cut through the noise and make AI relevant and practical for your goals

Whether you're starting your first store or reinventing your current strategy, this episode lays out exactly how to use AI to move faster, smarter, and with more confidence than ever before.

If you've ever wondered, "Where do I even start with all this AI stuff?" this is the episode you can't afford to miss.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/