In this episode, Sasha Karabut, CEO of Ecom Capital, sits down with Sophie Hood – powerhouse founder of Seoul Tonic, a cutting edge Korean wellness brand taking the global market by storm.

From bootstrapping her idea into existence to landing major retail deals with Dan Murphy’s and Woolworths, Sophie shares the unfiltered, behind the scenes journey of how she scaled Seoul Tonic internationally, all while working full time in a finance role.

Sophie comes from a background in Commercial Finance and Strategy at EY, LVMH, and Red Bull, Sophie brought serious business acumen into the wellness world and it paid off in a big way.

Crowned Australia’s Most Innovative Beverage Entrepreneur by Gordon Ramsay and Janine Allis on Food Stars, Sophie opens up not just about the wins, but the personal sacrifices, mindset shifts, and lessons learned along the way.

This episode dives into:

🔹 The launch strategy that got Seoul Tonic on shelves before going full time
🔹 How to scale internationally with limited resources
🔹 The mindset it takes to break into major retailers as a startup founder
🔹 What it really looks like to juggle personal growth and brand growth

If you're building a brand from the ground up or dreaming of taking your product international, this episode is raw, powerful, and packed with hard earned wisdom from one of the most dynamic founders in the game.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

In this episode, Sasha Karabut, CEO of Ecom Capital, sits down with social media trailblazer Lexie Murray, Founder and CEO of Be Seen Socials - Sydney’s leading content creation and social media agency.

At just 21, Lexie launched Be Seen Socials as a solo venture, within a few short years she scaled it into a powerhouse team of nine, working with major brands to create viral, culture shaping content. Recognised on the Forbes 30 Under 30 list by the age of 25, Lexie has cemented herself as one of Australia's top young entrepreneurs.

Together, Sasha and Lexie break down the exact social media strategies that fuel brand growth across your ecommerce brand as well as your personal brand, with a special focus on TikTok as a major platform for expansion.

This episode dives into:

🔹 The specific types of content strategies you should be using right now
🔹 How to avoid feeling overwhelmed when posting for your brand (and yourself)
🔹 How founder led content can be a major driver for trust, engagement and conversions
🔹 The shift in social media from polished perfection to real, relatable storytelling

If you're serious about growing your brand and want to leverage content the smart way, this episode is a must listen with one of the best in the business.

Lexie grows brands by helping them Be Seen, and in this episode, she’ll show you how to do it too.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

In this episode, Sasha Karabut, CEO of Ecom Capital, is joined by Hamen Bamba, Ecommerce Coach, for another cutting edge conversation about the most explosive force in business today - Artificial Intelligence.

This time, they zoom in on how AI is not just evolving but it’s revolutionizing the way new businesses are built. What once took months (or even years) can now be done in just 2 days, from idea to launch, thanks to the power of AI and the endless stream of free information online.

Sasha and Hamen break down:

🔹 The insane speed at which AI software is changing and what that means for business owners
🔹 How first time founders can access world class knowledge instantly
🔹 Why we've never had this much free information at our fingertips and how to use it
🔹 A step by step roadmap to launch an eCommerce business from scratch using AI
🔹 How to cut through the noise and make AI relevant and practical for your goals

Whether you're starting your first store or reinventing your current strategy, this episode lays out exactly how to use AI to move faster, smarter, and with more confidence than ever before.

If you've ever wondered, "Where do I even start with all this AI stuff?" this is the episode you can't afford to miss.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

In this episode, Sasha Karabut, CEO of Ecom Capital, reconnects with powerhouse entrepreneur Jack Delosa, Founder and CEO of The Entourage - Australia’s largest business coaching provider with a global community of nearly 1,000,000 business owners.

Jack takes us behind the scenes of his 20 year entrepreneurial journey, sharing the brutal challenges he faced in 2016 when he was forced to lay off 50 staff and found himself $5 million in debt. Through sheer resilience, strategy and reinvention, Jack not only survived, but he went on to build one of the most profitable education companies in his space just three years later.

This episode is a rare and raw look into:

🔹 The emotional and financial toll of letting go of team members
🔹 How Jack rebuilt from the ground up and created a thriving company culture
🔹 The key stages and sequencing for solving problems in your business, based on where you are right now
🔹 Personal and professional growth since Jack and Sasha’s first podcast together five years ago

If you're navigating hard times or scaling big, this episode is a powerful masterclass in leadership, reinvention, and the mindset required to win long term.

Jack Delosa builds businesses and in this episode, he’ll help you build yours.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

In this episode, Sasha Karabut, CEO of Ecom Capital, is joined by powerhouse entrepreneur Taryn Williams - founder, CEO, and the force behind four groundbreaking companies, including he Right Fit, WINK models, The Influencers agency and #Gifted.

Together, they dive deep into Taryn’s journey of building, scaling, and successfully exiting multiple businesses, and how she strategically placed CEOs who eventually outperformed her.

This episode is a must listen for women who feel disconnected in the male dominated entrepreneurial space and are seeking clarity, inspiration, and tactical direction.

Taryn, known for her data driven and financially savvy approach, unpacks what it really takes to build sustainable ventures and how the right mindset, metrics, and marketing channels can drive exponential growth.

Sasha and Taryn break down:

🔹 The stories behind all four of Taryn’s companies and how she scaled each to success
🔹 What it means to step aside as founder and empower someone to go further than you
🔹 The mindset and financial frameworks that drive growth and smart decision making
🔹 How to decide where your time is best spent as a founder
🔹 How to leverage influencers and user generated content to supercharge your eCommerce business

If you're a entrepreneur ready to take up space, lead with intention, and build something bigger than yourself - this one’s for you.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

In this episode, Sasha Karabut, CEO of Ecom Capital, is joined by Hamen for a deep conversation around one of the most urgent and transformative forces of our time - Artificial Intelligence.

Together, they explore the rapid evolution of AI, the fear surrounding it, and the explosive opportunities it's creating for those bold enough to move fast and leverage it.

From its impact on daily life, to how it's reshaping the entire eCommerce industry, this episode is a wake up call for anyone still on the sidelines.

Sasha and Hamen break down:

🔹 How AI is evolving at lightning speed and why we must move faster
🔹 The mentality shift - If you don’t build it, someone else will
🔹 Why the older demographic is being left behind and how to bridge the gap
🔹 Practical ways to leverage AI tools for growth and efficiency
🔹 The intersection of AI and eCommerce and why speed is now the #1 competitive edge
🔹 New AI launches shaking up the market and what’s coming next

If you're ready to challenge the AI landscape, stay ahead of the curve, and use these tools to future proof your business, this episode is for you.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

In this episode, Sasha Karabut, CEO of Ecom Capital, sits down with powerhouse entrepreneur Matt Orlic, founder of Qure Skincare, a brand now doing over $50 million in annual run rate.

Matt shares the raw, behind the scenes strategies that took his company from startup to scale, including the exact creative approach that helped them generate over $1 million in sales in just one day.

Having started his first business at 17 and gone on to build 25 companies, Matt brings unmatched experience in mindset, leadership, and the art of scaling businesses fast.

Sasha and Matt also dive into:
🔹 The campaign that generated $1M in a single day
🔹 How to scale a team and lead with vision
🔹 Entrepreneurial mindset shifts that drive long term success
🔹 What it really takes to grow multiple 8 figure businesses

If you're serious about business growth, leadership, and making bold moves - this is one episode you don’t want to miss.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Ever feel like you’re holding yourself back? You’re not alone. Self sabotage, limiting beliefs, and unconscious habits can quietly derail your success, unless you learn how to take control of your mind to unlock your full potential.

Join Sasha Karabut CEO of Ecom capital, as he welcomes guest - Morgan Nelson, a mind control expert and human influence strategist. Sasha and Morgan dive deep into the neuroscience of success and how to reprogram your brain for unstoppable growth in business and life.

Sasha and Morgan also cover:
🔹 Mind programming secrets and how to rewire your brain for success
🔹 Bad habits and why we do what we shouldn’t and how to stop this
🔹 Belief systems and how to shift your mindset to create real results and success
🔹 The science of influence and how to influence yourself and others to achieve your goals

If you’re ready to stop getting in your own way and start creating your dream life, this episode is a must listen! Tune in now to take control of your mind and business success.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/