Unlock the secrets behind maximizing your ServiceNow investments with insights from Jeff Vosburgh, a crucial player in the ServiceNow landscape and leader at Dyna Software. Jeff shares his journey from technology sales at GE Capital to transformative roles at ServiceNow and Deloitte, before joining Dyna Software. Together, we explore the innovative Guardrails application, designed to empower organizations while minimizing operational risks, and discuss the strategic importance of governance in realizing true ROI from platforms like ServiceNow.

We dive into the often-misunderstood concept of governance as a catalyst for innovation, especially within large financial institutions. Jeff explains how tools like Guardrail can streamline IT processes, enabling departments to innovate independently without bottlenecks. Listen as we highlight the significance of selecting the right partners within the ServiceNow ecosystem and the growing technical literacy across businesses. Plus, we touch on the transformative role of AI, encouraging organizations to adopt a mindset of curiosity and optimism to revolutionize business practices.

Finally, we examine the impact of generative AI on ServiceNow's future, offering a glimpse into how it could reshape development roles and business models. The discussion extends to strategic governance in enterprise platform negotiations, providing valuable insights for CIOs looking to navigate substantial investments. We wrap up with a reflection on life advice—how simple virtues like kindness and reliability can profoundly impact our professional and personal lives. Join us for an episode filled with technical insights and heartwarming life lessons.

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Ever wondered how to bridge the gap between the fast-paced world of technology and the entrepreneurial spirit? Paisley, the visionary behind Tech Translator, joins us to unravel this puzzle. Her mission is to empower entrepreneurs by demystifying complex tech jargon, making it accessible to everyone. With over a decade of experience navigating the startup ecosystem, Paisley sheds light on the traps businesses can fall into during software development and emphasizes the power of clear communication and technical literacy.

The tech landscape is shifting, especially when it comes to creating a Minimum Viable Product (MVP). Gone are the days when a simple MVP would suffice; now, robust integrations and connectivity are non-negotiable. We explore the hurdles entrepreneurs face in fitting into innovation funding programs while optimizing existing tools rather than inventing new ones. With fascinating examples like Team Care Pal struggling to integrate with electronic medical records, this episode dives into the substantial investments required for modern MVPs and the role of AI in expediting these processes.

Navigating the intricate world of software development isn't just about choosing the right tools, like low-code platforms such as Bubble.io. It's about planning, understanding, and effectively communicating project needs. Paisley shares insights on managing developer relationships, avoiding technical debt, and the importance of choosing the right programming languages for future-proofing projects. By fostering technical curiosity, listeners can enhance their collaborations and drive successful tech initiatives. Reach out to Paisley through Tech Translator's LinkedIn or directly to continue this enlightening journey!

Find Paisley at:
https://www.linkedin.com/in/paisley-churchill/
https://www.techtranslator.ca/about

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Unlock the secrets of transitioning from a commodity-based sales approach to a consultative, solution-driven strategy with our special guest, Robbie, co-founder of LaunchCode. Robbie shares his journey from the print industry to software development, highlighting how trust, curiosity, and the right questions can transform your sales game. Discover how his experience selling outcomes rather than products laid the groundwork for his success and learn why saying 'no' today could lead to bigger rewards tomorrow.

Join us as we explore LaunchCode's evolution from tackling bespoke problems to assembling development teams as a service. We dive into how this innovative company caters to both startups and large enterprises, adapting to the cultural shifts driven by younger leaders who aren't afraid to push the envelope. Robbie offers invaluable advice for change-makers on navigating a sea of technology options while emphasizing the importance of identifying core problems and desired outcomes before starting new initiatives.

Communication is key when implementing new ideas, and Robbie shares the benefits of working within trusted relationships and small, actionable steps. We discuss the art of iterating based on real feedback and the pitfalls of assumption-based planning. Learn how communication is a secret weapon in the world of app development, ensuring alignment and success in project collaboration. Whether you're in the early stages of project planning or deep into development, these insights will guide you toward achieving clarity and alignment and unlock new levels of velocity on your digital projects.

Find Robbie at:
https://www.linkedin.com/in/robbiebutchart/
https://lc.dev/


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Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

What do you get when you cross SaaS Platforms and Cashflow Management software? In our latest episode, we promise you'll gain valuable insights into both as we sit down with Blaine Bertsch, co-founder of Dryrun. Blaine shares his remarkable journey from a designer facing the financial challenges of the 2008 crisis to an entrepreneur revolutionizing cash flow management. Discover how Dryrun's intuitive approach helps businesses, from small enterprises to financial professionals, maintain sustainability during downturns like COVID-19, using scenario modelling and effective visualization.

Join us as we shift our focus to the importance of understanding customer pain points when selecting SaaS platforms. Find out how Dryrun, initially aimed at small businesses, found unexpected success with larger enterprises by maintaining open conversations and transparency with clients. We explore the complex challenges executives face, where technology is just part of a broader strategy involving process and people management. This segment emphasizes the necessity of genuine dialogue to identify true needs and craft solutions that fit.

Continuing in that vein, we explore the evolving role of AI and SaaS tools in enhancing, not replacing, human decision-making. Learn how businesses can optimize their SaaS investments through regular audits while selecting the right tools for specific needs. Hear personal anecdotes about software costs spiralling out of control and the transformative power of AI in business efficiency. This episode underscores the value of adaptable tools like Dryrun in financial management and business planning.

Find Blaine at:
https://www.linkedin.com/in/blainebertsch/
https://www.dryrun.com/


_____________________________________________________________________________________________


Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Curious about the mind behind Mirai Security's innovative strategies? In this episode, Alex Dow, our distinguished guest, takes you on a fascinating journey from his teenage years inspired by the film "Hackers" to his influential role as Chief Innovation Officer. Alex shares his compelling story, including his pivotal experiences with Bell Canada and his contributions to the Olympics' security operations. You'll gain insights into how his dynamic approach shapes Mirai Security's vision and the industry's transition from network to data-centric strategies, especially in cloud environments.

We promise you'll walk away with a fresh perspective on modern cybersecurity practices. Alex discusses the nuances of simplifying IT infrastructures and the significance of integrating cloud solutions for enhanced security and resilience. He critiques the prevalent market trend of indiscriminately acquiring multiple cybersecurity tools, emphasizing a more balanced approach that starts with understanding core problems. The conversation extends to the role of AI in cybersecurity, challenging the status quo, and addressing the skills gap in hiring.

Looking towards the future, Alex offers practical advice on building robust cybersecurity frameworks. From addressing the emerging challenges posed by AI and quantum computing to leveraging employee awareness as a human firewall, this episode is packed with forward-thinking insights. You'll also learn how to connect with Alex through his professional and creative pursuits, offering opportunities to engage with one of the industry's leading innovators. Join us for this enlightening discussion as we navigate the balance between innovation and risk in today's rapidly evolving cybersecurity landscape.

Find Alex at:
https://www.linkedin.com/in/alexjdow/
https://miraisecurity.com


_____________________________________________________________________________________________


Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engag

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Al Basiri and Lawrence Lara join us in the debut episode of Sell Me This Podcast to reveal how they're turning the recruitment world upside down with Hammehr Consulting. Imagine a recruitment process grounded in honesty and driven by data, where both candidates and employers benefit from clear metrics and transparency. Learn how Al's journey from psychology to tech and Lawrence's IT leap from Australia to Calgary inspired a vision for a more transparent, data-centric recruitment approach after their pivotal roles at Solvera Solutions and its acquisition by Accenture.

Discover how data-driven recruitment is not just a buzzword but a transformative force shaping candidate experiences and retention rates. Al and Lawrence share how detailed role expectations and transparent communication are essential for building strong relationships with candidates and fostering better matches. They also touch on the emotional aspects of recruitment, the critical role of employer branding, and the importance of conveying a workplace's unique culture to attract the right talent.

We address the traditional hurdles in recruitment, from outdated sales tactics to ethical challenges posed by KPI-driven environments. Al and Lawrence provide insights into the crucial need for a more thoughtful, collaborative approach to recruitment, emphasizing the significance of clear communication and the slow, steady development of trust. Navigate through the complexities of recruitment fees and methodologies to identify agencies that add real value. Through their experiences, they advocate for a recruitment process that genuinely benefits all parties involved, setting a new standard for the industry.

Find Al and Lawrence at:
https://www.linkedin.com/in/albassiri/
https://www.linkedin.com/in/lawrence-lara-134411b3/
https://www.hammehr.com/


_____________________________________________________________________________________________


Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the ent

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Ever wondered what it takes to protect your business from the lurking threats of the digital world? Join us as cybersecurity expert James Bracken, representing ESET in Western Canada, spills the beans on his journey from the sizzling kitchens of Ontario to the high-stakes world of cybersecurity. James opens up about the striking parallels between these two high-pressure jobs, where creativity, resilience, and stress management are crucial. You'll discover how cybersecurity is woven into the fabric of business success, safeguarding assets, and propelling growth.

Throughout our conversation, James illuminates ESET’s distinctive research and development-focused approach that sets them apart in a saturated cybersecurity market. We discuss the significance of building robust partnerships and how aligning with trusted IT partners can unravel the complexities of navigating current technologies and startups. Learn how forming relationships based on trust and shared values can lay a solid foundation for evaluating cybersecurity solutions, paving the way for effective communication and collaboration.

James also shares indispensable advice on engaging with cybersecurity vendors and the vital role of educating businesses about threats such as ransomware. From the value of transparency in negotiations to the importance of knowing your budget and capabilities, this episode is a treasure trove of insights for anyone keen on fortifying their cybersecurity strategy. To wrap up, James invites listeners to connect with him, fostering an open dialogue on all things cybersecurity. Don’t miss out on these invaluable strategies to bolster your business against ever-evolving cyber threats.

Find James at:
https://www.linkedin.com/in/james-bracken-127517b7/
https://www.eset.com


_____________________________________________________________________________________________


Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com